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Articles, customer stories, and playbooks from the team building Upp.ai. Built for retail and ecommerce operators who care about results.
From 17 August, budget-limited campaigns on Target CPA and Target ROAS will deliver the number you typed, not the number you got used to. More configuration work has just landed on every media team. The winners will treat it as strategy.
Upp.ai insights team
Global ad spend crossed $1 trillion in 2025. The 1,306 professionals behind the industry's largest survey say the work has never been harder to control, or to prove. Here is what the data actually says, and what the strongest teams are doing about it.
Upp.ai insights team
We're at eTail UK 2026, Emirates Old Trafford, on 16–17 June. At 4pm, Secret Sales CMO Alex Adamson joins us to talk about scaling paid media across markets without handing strategy to a system you can't see into.
Steve Warrington
The Upp.ai team is at Shoptalk Europe 2026 in Barcelona. Find us at stand L26 from 9–11 June to see how paid media teams build predictable performance.
Steve Warrington
Upp.ai wins Performance Marketing World AI Innovation Award with B&Q for transforming paid media strategy and enhancing digital advertising through adaptive AI technology.
Upp.ai
Discover how retail measurement can evolve from merely explaining performance to guiding actionable decisions, enhancing confidence and adaptability in a changing market.
Upp.ai team
Discover how AI is transforming paid media strategies, shifting focus from execution to decision-making in retail, and redefining in-house capabilities.
Upp.ai team
Achieve alignment and clarity in digital media performance by bridging knowledge gaps and defining success metrics for better decision-making across teams.
Upp.ai team
Explore how advancements in AI and automation are transforming digital media in-housing, shifting control and decision-making closer to retailers for greater value extraction.
Upp.ai team