Resources · Blog
Articles, customer stories, and playbooks from the team building Upp.ai. Built for retail and ecommerce operators who care about results.
Google is rolling out channel prioritisation and budget allocation controls from 15 October. What UK retail teams can set inside PMax, what they still can't, and the February 2027 date to diary.
Upp.ai insights team
Finance is now asking a different question, and incrementality is the only lens that answers it.
Upp.ai insights team
The same automation concept as Google's, with different inventory, less signal and its own pacing. Where the two differ and why they should be managed separately.
Upp.ai insights team
Two Search features move into AI Max automatically between 1 and 30 September. What changes, which defaults switch on, and the checklist to run before the window opens.
Upp.ai insights team
53% of PPC professionals say the job is harder than it was two years ago. The reason is not a skills gap: purchase intent now forms across more surfaces than any team can watch.
Upp.ai insights team
In two years, answer engine optimisation (AEO) and generative engine optimisation (GEO) have gone from SEO jargon to the fastest-rising discipline in search. The demand your campaigns bid on is increasingly read, and answered, by a model first. Here is what the answer layer means for paid media, and for the money behind it.
Upp.ai insights team
From 17 August, budget-limited campaigns on Target CPA and Target ROAS will deliver the number you typed, not the number you got used to. More configuration work has just landed on every media team. The winners will treat it as strategy.
Upp.ai insights team
Global ad spend crossed $1 trillion in 2025. The 1,306 professionals behind the industry's largest survey say the work has never been harder to control, or to prove. Here is what the data actually says, and what the strongest teams are doing about it.
Upp.ai insights team
We're at eTail UK 2026, Emirates Old Trafford, on 16–17 June. At 4pm, Secret Sales CMO Alex Adamson joins us to talk about scaling paid media across markets without handing strategy to a system you can't see into.
Steve Warrington