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Steer your AI paid media transition with confidence

Attribution, geo experiments and media-mix modelling in one workspace, with Rubin, your measurement agent, turning the signal into ROI

ATTRIBUTION
Incremental credit by channel
Search78%
Social62%
Video51%
Display29%
Affiliate21%
IncrementalLast-click
GEO EXPERIMENT
Holdout: test vs control
+18% lift
treatment
TestControl
INCREMENTAL ROAS
Blended · 30 days
6.2×▲ 12%
1.0× breakeven
wk 1wk 6wk 12

Rubin Measure gives media strategists the data, tools, and context to stay informed and in control

Rubin Measure

Prove what’s really driving results

Get clear, honest answers on ROI, incrementality, and your media mix. By using the best in class measurement tools in the media ecosystem

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Google Meridian
Meta Robyn
MMM · Media Mix Model+18%incremental lift
LOW SPENDSATURATION
Search 38%Social 27%Video 21%
Rubin Measure

Extract key growth insights at scale

Measure what actually matters: true incremental ROI, verified independently, across every channel you use.

Paid Media Measurement
calibratesvalidatesreconciles
Rubin
Calibrating
IncrementalitySource of truth
MMMStrategic budget mix
AttributionTactical & granular
Rubin Measure

Know exactly where to invest and how much

Combine real world tests, platform data, and business goals to model what's working and predict what's next. Put budget where it counts, with always on models that stay aligned to your goals and improve over time.

Paid Media MixAuto-optimizing
24%Top of funnel
34%Mid funnel
42%Bottom funnel
Tuned to your goals$1.2M/ mo
Keep exploring

One system. Three products.

Rubin Deploy runs the work. Rubin Measure proves it. Rubin Plan directs it.

Rubin Deploy

Delegate the work. Keep control.

Rubin runs campaigns across every platform, inside guardrails you set.

See Rubin Deploy
Rubin Plan

Direct media capital with confidence.

Forecasts grounded in commercial reality. Where to invest, and how much.

See Rubin Plan
Customers

The proof is in the work.

How paid media teams run with Rubin. In their own words.

Read their stories

Trust the data. Spot the opportunity. Multiply your media ROI