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Google Ads articles

Platform changes, campaign types and the controls that still matter in Google Ads.

Illustration of a Search campaign card upgrading to AI Max, with search term matching and text customisation switched on and Rubin executing to the target

Google AI Max auto-upgrade: what changes on 1 September

Two Search features move into AI Max automatically between 1 and 30 September. What changes, which defaults switch on, and the checklist to run before the window opens.

Upp.ai insights team

18 Aug 20264 min read