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Terms & Conditions

Last updated 26 June 2026

We are Upp Technologies Group t/a Upp Technologies Limited (“Company”, “we”, “us”, or “our”), a company registered in England with its registered office at 85 Great Portland Street, London W1W 7LT. Our VAT number is GB 337403121. We trade as Upp.ai and Upp.

We operate the website https://upp.ai (the “Site”), together with any related products and services that link to these terms (collectively, the “Services”).

You can contact us by email at privacy@upp.ai, by phone on +44 (0)20 3983 3355, or by post to 4 Crown Place, London EC2A 4BT.

These Terms & Conditions form a legally binding agreement between you (whether personally or on behalf of an organisation) and the Company concerning your access to and use of the Services. By accessing the Services you confirm that you have read, understood, and agree to be bound by these terms. If you do not agree, you must not use the Services.

We may update these terms from time to time. We will indicate any changes by updating the “Last updated” date above, and your continued use of the Services after that date means you accept the revised terms. The Services are intended for users who are at least 18 years old.

1. Our services

The information provided through the Services is not intended for distribution to, or use by, any person in any jurisdiction where such distribution or use would be contrary to law or regulation, or would subject us to any registration requirement. Those who access the Services from other locations do so on their own initiative and are responsible for compliance with local law.

2. Intellectual property rights

We own or licence all intellectual property rights in the Services, including the source code, databases, functionality, software, designs, text, graphics, and the trademarks, logos, and brand features they contain (the “Content” and “Marks”). They are protected by copyright, trademark, and other laws.

Subject to your compliance with these terms, we grant you a non-exclusive, non-transferable, revocable licence to access the Services and to download or print extracts of the Content for your personal, non-commercial use or internal business purpose only. No part of the Services, Content, or Marks may otherwise be copied, reproduced, republished, sold, licensed, or exploited without our prior written permission. To request permission, contact privacy@upp.ai.

If you send us any feedback, suggestion, idea, or other submission about the Services, you agree we may use and share it for any purpose without obligation or compensation to you.

3. User representations

By using the Services you represent and warrant that:

  • you have the legal capacity to agree to these terms and will comply with them;
  • you are not a minor in the jurisdiction in which you reside;
  • you will not access the Services through automated or non-human means except as expressly permitted;
  • you will not use the Services for any unlawful or unauthorised purpose; and
  • your use of the Services will not breach any applicable law or regulation.

4. Prohibited activities

You may use the Services only for their intended purpose. You agree not to:

  • systematically retrieve data or content to create a collection, database, or directory without our written permission;
  • trick, defraud, or mislead us or other users, or attempt to obtain sensitive account information;
  • circumvent, disable, or interfere with security-related features of the Services;
  • use the Services to harass, abuse, or harm another person, or to harass our staff;
  • upload or transmit viruses, malware, or any material designed to disrupt the Services;
  • engage in unauthorised automated use, scraping, data mining, or similar data-gathering;
  • attempt to bypass measures designed to restrict access to the Services;
  • decipher, decompile, disassemble, or reverse engineer any software comprising the Services, except as permitted by law; or
  • use the Services to compete with us or for any unauthorised commercial purpose.

5. Third-party websites and content

The Services may link to third-party websites and contain third-party content. We do not investigate or monitor, and are not responsible for, the accuracy or practices of any third-party websites or content. If you access them you do so at your own risk and should review their applicable terms and privacy policies.

6. Services management

We reserve the right, but not the obligation, to monitor the Services for breaches of these terms, take appropriate legal action against anyone who breaches the law or these terms, and otherwise manage the Services to protect our rights and ensure they function properly.

7. Privacy policy

We care about data privacy and security. Please review our Privacy Policy, which is incorporated into these terms. By using the Services you agree to the processing of your personal information as described there.

8. Term and termination

These terms remain in effect while you use the Services. We may, in our reasonable discretion and without notice or liability, deny access to and use of the Services to any person for any breach of these terms or of any applicable law. If we terminate or suspend your access, you must not register a new account under your name or any other name.

9. Modifications and interruptions

We may change, modify, or remove the contents of the Services at any time, and we have no obligation to update any information. We cannot guarantee the Services will be available at all times and may experience interruptions, delays, or errors. We are not liable for any loss or inconvenience caused by your inability to access the Services during downtime or discontinuance.

10. Governing law

These terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, save that if you are a consumer you may also benefit from any mandatory protections of the law of your country of residence.

11. Dispute resolution

Before bringing any formal proceedings, the parties agree to first attempt to resolve any dispute informally by contacting each other in writing for a period of at least 30 days. This does not apply to claims seeking to protect intellectual property rights or to applications for injunctive relief.

12. Corrections

There may occasionally be information on the Services that contains typographical errors, inaccuracies, or omissions. We reserve the right to correct any such errors and to update information at any time without prior notice.

13. Disclaimer

The Services are provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied, in connection with the Services and your use of them, including implied warranties of satisfactory quality, fitness for a particular purpose, and non-infringement. We make no warranties about the accuracy or completeness of the Services’ content or any linked third-party content. Nothing in these terms excludes or limits liability that cannot be excluded or limited under applicable law.

14. Limitation of liability

To the fullest extent permitted by law, in no event will we or our directors, employees, or agents be liable to you for any indirect, consequential, exemplary, incidental, special, or punitive damages, including lost profits, lost revenue, or loss of data, arising from your use of the Services. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be limited by law.

15. Indemnification

You agree to defend, indemnify, and hold us harmless (including our affiliates and our and their respective officers, agents, and employees) from any loss, damage, liability, claim, or demand, including reasonable legal fees, arising out of your use of the Services, your breach of these terms, or your violation of the rights of a third party.

16. Miscellaneous

These terms and any policies posted by us constitute the entire agreement between you and us. Our failure to enforce any right or provision does not operate as a waiver. If any provision is found unlawful or unenforceable, it is severable and does not affect the remaining provisions. No joint venture, partnership, or employment relationship is created by these terms. We may assign our rights and obligations at any time.

17. Contact us

To resolve a complaint or to receive further information about the Services, contact us at:

Upp Technologies Group t/a Upp Technologies Limited

4 Crown Place, London EC2A 4BT, England

Phone: +44 (0)20 3983 3355

Email: privacy@upp.ai