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ArticleGlobal ad spend crossed $1 trillion in 2025. The 1,306 professionals behind the industry's largest survey say the work has never been harder to control, or to prove. Here is what the data actually says, and what the strongest teams are doing about it.
Customer Story
Charlies Stores is a £100m bricks-and-mortar and ecommerce retailer with over 90,000 SKUs. By intervening less and trusting real demand to lead, they grew revenue 25% and lifted profit sevenfold.
Customer StoryNordgreen
Nordgreen is a Danish watch brand that strives to create more than a timepiece. Each model has a unique story, inspired by local design thought and sustainability, and blends Scandinavian minimalism with fine craftsmanship.
Customer Story
B&Q, the UK's leading home improvement retailer, moved 100% of its shopping spend to Performance Max with Upp.ai underneath, lifting marketplace product visibility by 40% and marketplace ROAS by 16% while its catalogue grew from 250,000 to over one million SKUs.
ArticleWe're at eTail UK 2026, Emirates Old Trafford, on 16–17 June. At 4pm, Secret Sales CMO Alex Adamson joins us to talk about scaling paid media across markets without handing strategy to a system you can't see into.
Customer StorySecret Sales
Secret Sales, part of LRG Online, is the UK’s largest off-price marketplace. As Secret Sales expanded into new European markets and integrated newly acquired businesses, it needed a smarter, scalable way to plug into new markets and sustain growth efficiently — letting AI manage AI inside its Performance Max strategy.
Customer Story
For nearly 40 years, Charles Tyrwhitt has been synonymous with timeless menswear, combining quality craftsmanship with excellent service. This case study explores how the heritage brand leveraged AI technology to evolve into a digital-first, internationally renowned fashion retailer, maintaining its competitive edge in a rapidly shifting market.
Customer StoryAndertons Music
Andertons Music is one of the UK’s leading musical instrument retailers. Before partnering with Upp.ai, Andertons relied on rudimentary, manual optimisation of their Performance Max campaigns. Within a month of going live with Upp.ai, every paid media campaign was running through the platform — unlocking team efficiency, deeper product insight, and a 10% profit lift on the same media spend.
Customer StoryFrom zero to hero
Our online marketplace customer was looking to scale as quickly as possible, with a spend versus revenue of zero. However, they didn’t have the insight into their performance marketing that they needed to make changes to reach this goal - even after they had done everything they could to optimise their Google Shopping.
Customer Story
Roman are renowned as a forward thinking, design led fashion retailer, whose success is rooted in their core principles: affordable, timeless clothing and impeccable customer service.
Customer Story
The Safety Supply Company are safety specialists, with in-depth experience of delivering safety equipment spanning two decades. With a reputation for reliability, flexibility and innovative solutions, they remain focussed on wholesale supply of PPE and workwear to customers across Europe.
Customer StoryThe Outlet Group
The Outlet Group has big ambitions and is working hard to ensure their sewing and crafting brands continue to grow, through offering true value to their UK consumers via specialist online outlets.
ArticleThe Upp.ai team is at Shoptalk Europe 2026 in Barcelona. Find us at stand L26 from 9–11 June to see how paid media teams build predictable performance.
ArticleUpp.ai wins Performance Marketing World AI Innovation Award with B&Q for transforming paid media strategy and enhancing digital advertising through adaptive AI technology.
ArticleDiscover how retail measurement can evolve from merely explaining performance to guiding actionable decisions, enhancing confidence and adaptability in a changing market.
ArticleDiscover how AI is transforming paid media strategies, shifting focus from execution to decision-making in retail, and redefining in-house capabilities.
ArticleAchieve alignment and clarity in digital media performance by bridging knowledge gaps and defining success metrics for better decision-making across teams.
ArticleExplore how advancements in AI and automation are transforming digital media in-housing, shifting control and decision-making closer to retailers for greater value extraction.
ArticleLearn how extending the focus and momentum of November into December can boost retail performance by adhering to a demand-led strategy.
ArticleDiscover the untold story of Black Friday: how detailed SKU analysis and consistent AI-led strategies outperformed traditional optimisation methods for online retailers.
ArticleDiscover how AI-led campaigns like Google’s Performance Max are transforming retail growth by aligning marketing and finance through shared metrics and dynamic budget allocation.
ArticleLast week our SVP of Client Engagement, Steve Warrington, and Co-Founder & CPO, Drew Smith, discussed how retailers can move beyond campaign management and focus on the results that really drive growth, with fresh insights from our latest report with WBR Insights UK. Here's what
ArticleDiscover how to navigate the extended retail Peak season with strategic planning, agile budgeting, and optimal use of AI tools like Google’s PMax for sustained success.
ArticleLearn how Marketing and Finance can collaborate on flexible budgets to drive demand-led growth, protect margins, and improve cash flow.
Latest from the blog
Global ad spend crossed $1 trillion in 2025. The 1,306 professionals behind the industry's largest survey say the work has never been harder to control, or to prove. Here is what the data actually says, and what the strongest teams are doing about it.
Upp.ai insights team
We're at eTail UK 2026, Emirates Old Trafford, on 16–17 June. At 4pm, Secret Sales CMO Alex Adamson joins us to talk about scaling paid media across markets without handing strategy to a system you can't see into.
Steve Warrington
The Upp.ai team is at Shoptalk Europe 2026 in Barcelona. Find us at stand L26 from 9–11 June to see how paid media teams build predictable performance.
Steve Warrington
Customer stories
Charlies Stores is a £100m bricks-and-mortar and ecommerce retailer with over 90,000 SKUs. By intervening less and trusting real demand to lead, they grew revenue 25% and lifted profit sevenfold.
Nordgreen
Nordgreen is a Danish watch brand that strives to create more than a timepiece. Each model has a unique story, inspired by local design thought and sustainability, and blends Scandinavian minimalism with fine craftsmanship.
B&Q, the UK's leading home improvement retailer, moved 100% of its shopping spend to Performance Max with Upp.ai underneath, lifting marketplace product visibility by 40% and marketplace ROAS by 16% while its catalogue grew from 250,000 to over one million SKUs.
