Free · takes about 3 minutes
Get your free PPC audit.
A pay-per-click (PPC) audit of your Google Ads account, run here with read-only access over your last 90 days. Verify your work email at the end to unlock the report.
What this pay-per-click audit checks
Budget headroom and bid target calibration
Campaigns losing impression share to budget, and bid strategy targets so conservative that Smart Bidding turns profitable demand away.
Product visibility
How much of your catalogue actually serves: disapproved products, eligible products that never receive an impression, and how concentrated your revenue is.
Wasted spend
Products burning clicks without converting, spend with nothing to show for it, and hidden gems returning over 5x on minimal spend.
Search, AI Max and Demand Gen readiness
Ad strength, keyword match mix, negative keyword guardrails and creative coverage, measured against Google's published best practice.
Conversion tracking health
The data Smart Bidding learns from: primary conversion actions, double counting, dead actions and browser-only tracking.
How we handle your data is covered in our Privacy Policy. Access is read-only and expires within the hour.
How the PPC account audit works
01
Connect Google Ads
Read-only access through Google's own sign-in. It expires within the hour and the token is discarded the moment your report is built.
02
We read 90 days
Campaign performance, product-level results, impression share lost to budget, bid strategy targets and your conversion setup. The same signals a manual paid search audit would pull, read in about three minutes.
03
Verify and unlock
Confirm your work email and the report opens on this page. Every finding shows its evidence and cites Google's published guidance.
A paid search audit in plain English
Most PPC audit services take days and return a slide deck. This free Google Ads audit reads your account the way an experienced practitioner would: where budgets cap delivery, where bid targets throttle Smart Bidding, which products carry your revenue, where spend is wasted, and whether the conversion data feeding the auction can be trusted. The same discipline applies across paid media: Search, Shopping, Performance Max and Demand Gen are all read against Google’s own published guidance, and every finding is explained in full sentences, not scores.
Free PPC audit FAQs
- What is a PPC audit?
- A PPC audit is a structured review of a pay-per-click account. It examines where spend goes, what it returns and which settings hold performance back: bid strategy targets, budget caps, account structure and conversion tracking. The output is a set of findings ranked by how much they matter.
- What does this PPC audit include?
- Seven checks, run against your last 90 days of Google Ads data: budget headroom, bid target calibration, product visibility, wasted spend, Search and AI Max readiness, Demand Gen setup and conversion tracking health. Each finding shows the evidence behind it and cites Google's published guidance.
- How is the audit done?
- Connect Google Ads with read-only access. The audit reads campaign performance, product-level results and your conversion setup, then builds the report on this page in about three minutes. Verify your work email to unlock it. Nothing in your account is changed.
- How much does a PPC audit cost?
- This one is free. A manual PPC audit from an agency typically costs several hundred pounds and takes days to deliver. Automating the reading makes the findings instant. Fixing them is where Upp.ai comes in.
- What is the difference between a free and a paid PPC audit?
- Depth. A free automated audit reads the strongest signals in your account and flags what needs attention. A paid PPC audit service goes further into search terms, negative keywords, ad relevance, Quality Score and account restructuring. Run the free audit first. It tells you whether the deeper work is worth commissioning.