PPC planning data
Ecommerce search demand trends
Weekly Google Trends data across the key ecommerce sectors, built for PPC and paid media teams. Refreshed every week, so you can sanity-check retail seasonality before you plan your ad spend.
Indexed search interest, 0 to 100 per series within the selected region and timeframe. Source: Google Trends. Refreshed weekly; new sectors appear as collection completes. Last updated 5 August 2026.
Methodology
How to use search demand data in PPC planning
01
Indexed, not absolute
100 marks the strongest week for a series inside the window you have chosen. The shape of the line carries the signal, not its height.
02
Seasonality repeats
Recurring peaks show when demand arrives each year. Set paid search budgets ahead of the curve; by the time the peak shows in sales, CPCs in the auction are already rising.
03
Compare like with like
Series are only comparable within the same region and timeframe. Switch regions to see how the same category behaves in different markets.
See what your team could do as strategists
Rubin Plan reads these demand signals in real time and forecasts the shifts before they arrive, so your paid media budgets move first. Book a free audit to see where demand is being missed.