Resources
Maximise your revenue potential during low seasons
Read how Upp was built to adapt to retailers’ and brands’ macro-environment and uncover hidden potential 24/7 whatever the environment.
Upp.ai team
26 Nov 20242 min read
Resources · Blog
The Upp.ai blog
Articles, customer stories, and playbooks from the team building Upp.ai. Built for retail and ecommerce operators who care about results.
Resources
Navigating the Future of Advertising in a Cookie-Free Landscape
The AI revolution isn’t as new to eCommerce as it may seem, and unlike many of its other potential applications, there is no speculation over its effectiveness. Google itself is an AI engine, and many eCommerce brands are built on Google’s success.
Upp.ai team
26 Nov 20246 min read
Resources
Positive Advice for Black Friday
Online retailers look to Upp to protect profit margins as reduced consumer spending makes discounting and offers even more important.
Upp.ai team
26 Nov 20244 min read
Resources
Why online retailers are missing hidden sales opportunities
Speaking to Maddyness, Upp CEO and co-founder Drew Smith shares how online retailers can use Upp‘s AI to optimise advertising performance
Upp.ai team
26 Nov 20241 min read
Resources
Profit margin improvements in an inflationary environment
Discover 3 areas where online retailers can use Upp to improve their profit margins within 48 hours of working with the technology.
Upp.ai team
26 Nov 20246 min read
Resources
The cash opportunity for retailers - reclaim 40% of wasted ad spend
40% of ad spend on Google Shopping generates £0 revenue. Retailers must end ad spend wastage before making inflation cuts.
Upp.ai team
26 Nov 20243 min read
Resources
Success with Performance Max – Essential Reading
Apply the strategies online retailers have already used to navigate Performance Max and take control of Google Shopping campaign performance.
Upp.ai team
26 Nov 20241 min read
Resources
The Changing Role of Retail CMOs in a Competitive Online Marketplace
As online marketplaces grow more crowded, retail CMOs face increasing challenges. With 74% of consumers searching online before purchasing, and searches becoming more detailed, performance marketing alone isn't enough to drive results. Discover how CMOs can adapt and succeed in t
Upp.ai team
26 Nov 20243 min read
Resources
The Times: Fourth time lucky - and now the only way is Upp
Our co-founder and chairman, Ben White, spoke to The Times this month to share his journey as a serial entrepreneur and his vision for Upp.
Upp.ai team
26 Nov 2024