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Meet your paid media partner. Rubin.

Engineered for every paid media task

Rubin · live now--:--:-- BST
Media under management
£398.0m
↑ £142k this hour
Campaigns live
2,418
Calibrations running
214
14 finishing · p < 0.05
Decisions today
18,402
↑ 12% vs yesterday

Built around your business.

One partner for every paid media decision, every day, across every platform.

Capture real-time retail demand.

Rubin captures market demand and uses your data to keep every media activity calibrated to the opportunity in front of you.

Prove what your media actually did.

Rubin separates what your campaigns caused from what would have happened anyway. Calibrated, continuously, in plain view.

Plan for the demand that’s coming.

Like a media expert in your pocket. Collaborating with Rubin expands what you and your team can take on.

RubinDeployMeasurePlanForecastCatalogue feedsBid guardrailsAdvantage+Budget pacingPMaxPlatform attributionGeo-holdoutsIncrementalityMMM calibrationDaily decisionstROAS targetsScenario modellingBudget allocationDaily refreshForward demandDemand forecastingConfidence intervals

“Rubin gave us a measurement system we could put in front of the board. For the first time in five years, the number on the slide is the same number we’d put our hand on a Bible for.

Rachel MendozaGroup Marketing DirectorTop-5 UK home retailer

Keep measuring with Rubin.

There has never been a worse time to guess what your media is worth, or a better time to know.

Rubin models

The models that run paid media decisions, and the ones we’re building next.

Live

Sinclair 4.6

The everyday model running paid media decisions across Google, Meta and Microsoft. Built for teams who need calibrated answers fast.

Decisions today
18,402
Median latency
412ms
Calibrations running
214
Avg holdout p-value
0.03
Campaign deployment·Live calibration·Daily reallocation
Model details
In build

Halo 5.0

The next generation of Rubin. Deeper causal inference, longer forecast horizons, and richer cross-channel modelling. Coming soon.

Forecast horizon
90 days
Channels modelled
12+
Causal layers
3
Target release
Q4 2026
Long-horizon forecasting·Multi-channel causal·Brand and performance
Join the early access list