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Meet your paid media partner, Rubin.

Engineered for every paid media task

Rubin · live now--:--:-- BST
Media under management
£334.630m
Campaigns live
2,418
Calibrations running
214
14 finishing · p < 0.05
Decisions today
699,018
↑ 12% vs yesterday

Built around your business

One partner for every paid media decision, every day, across every platform.

Capture real-time retail demand

Rubin captures market demand and uses your data to keep every media activity calibrated to the opportunity in front of you.

Prove what your media actually did

Rubin separates what your campaigns caused from what would have happened anyway. Calibrated, continuously, in plain view.

Plan for the demand that’s coming

Like a media expert in your pocket. Collaborating with Rubin expands what you and your team can take on.

RubinDeployMeasurePlanForecastCatalogue feedsBid guardrailsAdvantage+Budget pacingPMaxPlatform attributionGeo-holdoutsIncrementalityMMM calibrationDaily decisionstROAS targetsScenario modellingBudget allocationDaily refreshForward demandDemand forecastingConfidence intervals

How you can use Rubin

Live worked examples. Tap a tab, then try a prompt

Direct PMax, Advantage+ and Bing with live commercial data.

Rubin reads your margin, stock and demand signals every minute, then directs the ad platforms accordingly. PMax, Advantage+ and Bing still run the auctions. Rubin keeps their inputs honest.

Budget pacingBid guardrailsCatalogue feeds
Try a prompt
Rubin · live campaigns
Prompt

PMax
Garden & outdoor — Q2 push
Priority raised · demand signal +28% · budget moved from clearance
Adv+
Outdoor living catalogue
Bid ceiling lifted · margin guardrail respected · pacing on target
Bing
Search, outdoor terms
Match types expanded · CPA cap held at £6.40
Done
£14,200 moved across three platforms
All within guardrails. No manual overrides required.
From our customers

To keep pace with the dynamic marketplace that we operate in we need a solution like Upp.ai. It has definitely given us a competitive advantage.

Joe Bloomfield - Charles Tyrwhitt
Global Head of Digital Marketing, Charles Tyrwhitt

Keep measuring with Rubin

There has never been a worse time to guess what your media is worth, or a better time to know.