Resources
PYMNTS Interview: AI Google Shopping Optimisation | Upp.
Upp.'s co-founder Drew Smith tells PYMNTS why the time is now for retailers to use AI and automation for their Google Shopping optimisation.
Upp.ai team
11 Dec 20241 min read
Resources · Blog
The Upp.ai blog
Articles, customer stories, and playbooks from the team building Upp.ai. Built for retail and ecommerce operators who care about results.
Resources
ROAS vs PROAS
The difference between the ROAS formula and PROAS formula in retail advertising and why neither of them work for retailers - yet.
Upp.ai team
11 Dec 20245 min read
Resources
Upp Talks Discounting In The Telegraph
Our CEO Drew Smith spoke to The Telegraph recently to discuss the complex relationship retailers have with discounting.
Upp.ai team
11 Dec 20249 min read
Resources
Unlocking the advantages of Google GA4
In this blog, we explore how GA4 can improve conversion tracking for retailers, providing you with new insights and opportunities to optimise your PPC campaigns.
Upp.ai team
11 Dec 20249 min read
Resources
Business Age: Drew Smith and his Google Shopping engine | Upp.
Upp.'s co-founder Drew Smith tells Business Age the story of Upp. and what drove him to build the AI to solve retail's biggest headaches...
Upp.ai team
11 Dec 20241 min read
Resources
Upp. vs Bidnamic
Ever wondered how Upp.’s technology and retail decision intelligence for Google Shopping differs from Bidnamic?
Upp.ai team
11 Dec 20244 min read
Resources
What is a good ROAS, and why does iROAS™ matter more? | Upp.
What is a good ROAS for Google Shopping? Why is ROAS not enough anymore, and why is iROAS™ the formula every retailer should be using...
Upp.ai team
11 Dec 20246 min read
Articles
Black Friday Secrets Revealed: Bold approach - better results
As the peak shopping season approaches, retailers are gearing up for the biggest sales event of the year - Black Friday. But in today's competitive landscape, simply offering steep discounts isn't enough to stand out.
Upp.ai team
6 Dec 20244 min read
Articles
‘Hands Free’ for Peak Paid Media Performance
Discover how AI-driven solutions like Google’s Performance Max (PMax) can transform your Black Friday strategy from reactive micromanagement to orchestrated growth for long-term success.
Upp.ai team
5 Dec 20245 min read