Resources
Introducing Intelligent Return On Ad Spend
How Upp. has built iROAS™ with machine learning technology - the most accurate and comprehensive roas formula for retailers.
Upp.ai team
11 Dec 20245 min read
Resources · Blog
The Upp.ai blog
Articles, customer stories, and playbooks from the team building Upp.ai. Built for retail and ecommerce operators who care about results.
Resources
How Machine Learning is Enhancing Google Shopping ROAS
How can additional machine learning supercharge your ROAS on Google Shopping to give you that competitive edge and improve profit margins?
Upp.ai team
11 Dec 20246 min read
Resources
Leveraging Machine Learning for ROAS: A Step-by-Step Guide
How machine learning tools can improve your digital marketing ROAS. A step-by-step guide to implementing these within your workflow.
Upp.ai team
11 Dec 20248 min read
Resources
PYMNTS Interview: AI Google Shopping Optimisation | Upp.
Upp.'s co-founder Drew Smith tells PYMNTS why the time is now for retailers to use AI and automation for their Google Shopping optimisation.
Upp.ai team
11 Dec 20241 min read
Resources
ROAS vs PROAS
The difference between the ROAS formula and PROAS formula in retail advertising and why neither of them work for retailers - yet.
Upp.ai team
11 Dec 20245 min read
Resources
Upp Talks Discounting In The Telegraph
Our CEO Drew Smith spoke to The Telegraph recently to discuss the complex relationship retailers have with discounting.
Upp.ai team
11 Dec 20249 min read
Resources
Unlocking the advantages of Google GA4
In this blog, we explore how GA4 can improve conversion tracking for retailers, providing you with new insights and opportunities to optimise your PPC campaigns.
Upp.ai team
11 Dec 20249 min read
Resources
Business Age: Drew Smith and his Google Shopping engine | Upp.
Upp.'s co-founder Drew Smith tells Business Age the story of Upp. and what drove him to build the AI to solve retail's biggest headaches...
Upp.ai team
11 Dec 20241 min read
Resources
Upp. vs Bidnamic
Ever wondered how Upp.’s technology and retail decision intelligence for Google Shopping differs from Bidnamic?
Upp.ai team
11 Dec 20244 min read