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What is a good ROAS, and why does iROAS™ matter more? | Upp.
What is a good ROAS for Google Shopping? Why is ROAS not enough anymore, and why is iROAS™ the formula every retailer should be using...
Upp.ai team
11 Dec 20246 min read
Resources · Blog
The Upp.ai blog
Articles, customer stories, and playbooks from the team building Upp.ai. Built for retail and ecommerce operators who care about results.
Articles
Black Friday Secrets Revealed: Bold approach - better results
As the peak shopping season approaches, retailers are gearing up for the biggest sales event of the year - Black Friday. But in today's competitive landscape, simply offering steep discounts isn't enough to stand out.
Upp.ai team
6 Dec 20244 min read
Articles
‘Hands Free’ for Peak Paid Media Performance
Discover how AI-driven solutions like Google’s Performance Max (PMax) can transform your Black Friday strategy from reactive micromanagement to orchestrated growth for long-term success.
Upp.ai team
5 Dec 20245 min read
Resources
Black Friday Secrets Revealed
We’re gearing up for the Golden Quarter with a four-part series covering everything retailers need to know during this peak period.
Upp.ai team
4 Dec 20244 min read
Articles
Harnessing AI Leadership strategies for tomorrow’s technology
As retailers strive to understand the value AI technologies can provide, leaders face the challenge of garnering support from various teams, especially in tech-centric sectors.
Upp.ai team
2 Dec 20244 min read
Resources
Increase Google Shopping Returns with Upp.ai's Adaptive AI
Unlock the full potential of Adaptive AI by leveraging data with tools like Google Ads’ Performance Max and Upp.ai’s inventory intelligence.
Upp.ai team
29 Nov 20241 min read
Resources
Beyond ROAS: Elevating Your Digital Marketing Strategy
The AI revolution isn’t as new to eCommerce as it may seem, and unlike many of its other potential applications, there is no speculation over its effectiveness. Google itself is an AI engine, and many eCommerce brands are built on Google’s success.
Upp.ai team
29 Nov 20244 min read
Resources
E-Commerce uses Smart Tech to Combat the Crippling Costs of Returns
Every purchase online is twice as likely to be returned as items bought in-store. Smart tech is indispensable in helping mitigate the cost of eCommerce returns
Upp.ai team
29 Nov 20244 min read
Resources
Everything You Need to Know About Google Smart Shopping
Smart Shopping is widely used and recommended. In fact, 90+% of Google’s ad spend budget is now directed towards Smart Shopping. .
Upp.ai team
29 Nov 20247 min read