AI search articles

How answer engines, AI Overviews and LLMs are reshaping search demand, and what that means for paid media.

Flow diagram of an agentic purchase: a shopper's request passes through AI Mode, Gemini and Universal Cart, down through the Universal Commerce Protocol checkout API, to the merchant's product feed and a confirmed order, with the retailer remaining merchant of record. Live in the US, UK next.

Agentic commerce: what agentic checkout, Universal Cart and UCP mean for Google Shopping

Google's agentic checkout and Universal Cart let shoppers buy without ever reaching your website. How the Universal Commerce Protocol works, what it does to Shopping ads and measurement, and the UK to-do list.

Upp.ai insights team

4 Nov 202610 min read

AI search

Answer engines don't click: what AEO and GEO mean for paid media

In two years, answer engine optimisation (AEO) and generative engine optimisation (GEO) have gone from SEO jargon to the fastest-rising discipline in search. The demand your campaigns bid on is increasingly read, and answered, by a model first. Here is what the answer layer means for paid media, and for the money behind it.

Upp.ai insights team

30 Jul 20269 min read