Scale your Google Shopping growth.

Digital marketers use Upp’s always-on AI solution to automatically manage, optimise, and scale their Google Shopping with blended product & market performance data.

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Trusted and loved by smart retail digital marketers at:

Green Sheep
Ridgemont
Good Club
Farm Drop

The Challenge with Google Smart Shopping

The Challenge with Google Smart Shopping

Google Shopping can feel like a dark art, with more money being spent and a limited understanding of how to drive true results. The Upp AI platform brings control, transparency and makes Google Shopping Smarter. Putting the power back in your hands.

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Meet Upp

The only AI-driven Google Shopping platform that understands your business

Upp brings control, visibility and insight to maximise digital marketing performance and provide transparency across Google Shopping.

The powerful Upp AI platform blends data from across your business, Google Shopping & the wider market to provide digital marketers with the insights, intelligence and brawn required to win.

Without increasing your Google Shopping budget Upp can:

  • Increase product visibility
  • Maximise profitable revenue
  • Reduce customer acquisition costs
  • Provide true ROI
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Prioritise products that win you new customers

Set your goal to acquire new customers and let Upp’s powerful AI engine do the rest. Upp continually analyses your account and SKU performance to determine how to attract new customers.

Your Google Shopping campaigns are automatically adjusted & re-structured to support the products that need to be promoted to drive sales, giving you more time to focus on the best strategy to hit your targets.

  • Focus spend on strategic acquisition goals
  • Prioritise products that win new customers
  • Ensure the cost of acquiring new customer stays within your budgets
  • Reduce & remove spend from products that don’t convert
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Show off your full product range

ROAS targets can often limit how much of your product range get’s advertised. Google Shopping often doesn’t appreciate that not all products within categories perform the same way.

Set your goal to increase product visibility, and Upp will deploy a blended ROAS strategy, splitting products into campaigns by performance profile to ensure they all get seen.

  • Focus spend on ROI, not just ROAS
  • High product turnover? Ensure maximum exposure on new ranges
  • Balance inventory awareness with ROAS
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Understand your optimum CPA

There is a fine balance between setting a max CPA target and maximising your advertising budget. These decisions are never static, with seasonality and trends all impacting performance.

Set your goal to optimise CPA, and Upp will forecast the relationship between CPA and budget spend so you can clearly decide when it’s a good time to:

  • Understand how your CPA impacts budget spend
  • Automatically determine which products drive a greater AOV with new customers
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Aquire More Customers

Prioritise products that win you new customers

Set your goal to acquire new customers and let Upp’s powerful AI engine do the rest. Upp continually analyses your account and SKU performance to determine how to attract new customers.

Your Google Shopping campaigns are automatically adjusted & re-structured to support the products that need to be promoted to drive sales, giving you more time to focus on the best strategy to hit your targets.

  • Focus spend on strategic acquisition goals
  • Prioritise products that win new customers
  • Ensure the cost of acquiring new customer stays within your budgets
  • Reduce & remove spend from products that don’t convert
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Increase Visibility

Show off your full product range

ROAS targets can often limit how much of your product range get’s advertised. Google Shopping often doesn’t appreciate that not all products within categories perform the same way.

Set your goal to increase product visibility, and Upp will deploy a blended ROAS strategy, splitting products into campaigns by performance profile to ensure they all get seen.

  • Focus spend on ROI, not just ROAS
  • High product turnover? Ensure maximum exposure on new ranges
  • Balance inventory awareness with ROAS
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Reduce CPA

Understand your optimum CPA

There is a fine balance between setting a max CPA target and maximising your advertising budget. These decisions are never static, with seasonality and trends all impacting performance.

Set your goal to optimise CPA, and Upp will forecast the relationship between CPA and budget spend so you can clearly decide when it’s a good time to:

  • Understand how your CPA impacts budget spend
  • Automatically determine which products drive a greater AOV with new customers
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Why Upp is trusted by smart digital marketers

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Boost product visibility

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Achieve Strategic Goals

Deliver True Roi Icon

Deliver true ROI

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33%

Uplift in
revenue

54%

Google Shopping product visibility increase

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115%

Gross profit contribution in the first three months

Speech mark 66
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Transforming Google Shopping Performance

Upp automatically optimises our Google Shopping performance more effectively than an army of digital marketers. After just 40 days every metric was moving in the right direction and revenue had increased by 17%.

Homeware Brand | Digital Director

17%+

Uplift in margin rich revenue in 40 days

Speech mark 99

Start your free Google Shopping audit today!

Schedule a time to start your free, no-obligation Google Shopping audit with one of our experts. Here’s what you’ll learn:

  • How your products are performing
  • Opportunities for spend optimisation
  • Customer segments visibility
  • Performance forecasting
  • Competitor insights
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Our Insights

Google Shopping Limitations

The Limitations of Google Shopping: And How to Overcome Them

Google Shopping is an essential part of any retailer’s marketing campaign, but you can get more out of…

Blending Product Performance: The best way to scale your Google Shopping account

Have you ever questioned how much of your inventory Google is promoting? It’s frustratingly hard to work out,…

Why Splitting Campaigns by Product Category could be Limiting your Shopping Growth

Having audited hundreds of retailers’ Google Shopping accounts, we have a pretty good idea of what the common…