“There was one week of downtime during the migration to Performance Max, where performance was merely maintained and then our Google Shopping channel skyrocketed. The migration from Smart Shopping to Performance Max couldn’t have gone better.”

Ryan Coleman

eCommerce Marketing Manager

“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”

Joe Bloomfield

Head of Digital, Charles Tyrwhitt

“Upp’s implementation and onboarding were really simple. We went live really quickly and my team received the support needed to minimise disruption and used the insights from Upps operating system to help them with day to day business activities.”

Christopher Day

Chief Marketing Officer, Nordgreen

“Whilst Google Shopping is a great tool to find new shoppers, having more manual control over campaigns can often be difficult when dealing with large ranges of SKUs, as is the case for Poundshop. Upp’s proposition was an attractive one as they can help continuously optimise our product range, organising SKUs into relevant campaigns to help maximise exposure at the right cost. It’s definitely the way forward.”

Alex

Head of Digital, Poundshop

“Upp’s insights have become more powerful the longer we have worked with them, which means I now use data from our performance marketing to improve other areas such as our pricing.”

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