Just look at the results
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27%
average increase in revenue
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32%
increase in products hitting PROAS
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62%
increase in the rate of transactions
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48%
increase in available budget spent
Intelligent Advertising
The challenge for advertising teams has changed significantly and now requires the support of AI and machine learning (ML) to deliver against business goals.
With the introduction of Google Performance Max, the retail digital landscape has changed and to stay ahead of the curve, you need to retrain and re-skill your teams on how to manage AI tools effectively.
Upp provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale.
Unlock the power of Upp to manage over 100M SKU’s, analysing 7Bn data points, and making nearly 7K changes on Google Shopping every single day.
Some of the problems that Upp. solves
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Only a fraction of a retail inventory is visible to consumers.
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40% of retail ad spend is wasted.
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Only 50% of available ad budget is spent.