Just look at the results
average increase in revenue
increase in products hitting PROAS
increase in the rate of transactions
increase in available budget spent
The challenge for advertising teams has changed significantly and now requires the support of AI and machine learning (ML) to deliver against business goals.
With the introduction of Google Performance Max, the retail digital landscape has changed and to stay ahead of the curve, you need to retrain and re-skill your teams on how to manage AI tools effectively.
Upp provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale.
Unlock the power of Upp to manage over 100M SKU’s, analysing 7Bn data points, and making nearly 7K changes on Google Shopping every single day.
Some of the problems that Upp. solves
Only a fraction of a retail inventory is visible to consumers.
40% of retail ad spend is wasted.
Only 50% of available ad budget is spent.
What people are saying about Upp.
“There was one week of downtime during the migration to Performance Max, where performance was merely maintained and then our Google Shopping channel skyrocketed. The migration from Smart Shopping to Performance Max couldn’t have gone better.”
eCommerce Marketing ManagerRead more
“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”
Head of Digital, Charles TyrwhittRead more
“Upp’s implementation and onboarding were really simple. We went live really quickly and my team received the support needed to minimise disruption and used the insights from Upps operating system to help them with day to day business activities.”
Chief Marketing Officer, NordgreenRead more
“Whilst Google Shopping is a great tool to find new shoppers, having more manual control over campaigns can often be difficult when dealing with large ranges of SKUs, as is the case for Poundshop. Upp’s proposition was an attractive one as they can help continuously optimise our product range, organising SKUs into relevant campaigns to help maximise exposure at the right cost. It’s definitely the way forward.”
Head of Digital, PoundshopRead more
“Upp’s insights have become more powerful the longer we have worked with them, which means I now use data from our performance marketing to improve other areas such as our pricing.”
Safety SuppliesRead more