Scale your Google Shopping growth.
Digital marketers use Upp’s always-on AI solution to automatically manage, optimise, and scale their Google Shopping with blended product & market performance data.
Trusted and loved by smart retail digital marketers at:
The Challenge with Google Smart Shopping
The Challenge with Google Smart Shopping
Google Shopping can feel like a dark art, with more money being spent and a limited understanding of how to drive true results. The Upp AI platform brings control, transparency and makes Google Shopping Smarter. Putting the power back in your hands.
Meet Upp
The only AI-driven Google Shopping platform that understands your business
Upp brings control, visibility and insight to maximise digital marketing performance and provide transparency across Google Shopping.
The powerful Upp AI platform blends data from across your business, Google Shopping & the wider market to provide digital marketers with the insights, intelligence and brawn required to win.
Without increasing your Google Shopping budget Upp can:
- Increase product visibility
- Maximise profitable revenue
- Reduce customer acquisition costs
- Provide true ROI
Prioritise products that win you new customers
Set your goal to acquire new customers and let Upp’s powerful AI engine do the rest. Upp continually analyses your account and SKU performance to determine how to attract new customers.
Your Google Shopping campaigns are automatically adjusted & re-structured to support the products that need to be promoted to drive sales, giving you more time to focus on the best strategy to hit your targets.
- Focus spend on strategic acquisition goals
- Prioritise products that win new customers
- Ensure the cost of acquiring new customer stays within your budgets
- Reduce & remove spend from products that don’t convert
Show off your full product range
ROAS targets can often limit how much of your product range get’s advertised. Google Shopping often doesn’t appreciate that not all products within categories perform the same way.
Set your goal to increase product visibility, and Upp will deploy a blended ROAS strategy, splitting products into campaigns by performance profile to ensure they all get seen.
- Focus spend on ROI, not just ROAS
- High product turnover? Ensure maximum exposure on new ranges
- Balance inventory awareness with ROAS
Understand your optimum CPA
There is a fine balance between setting a max CPA target and maximising your advertising budget. These decisions are never static, with seasonality and trends all impacting performance.
Set your goal to optimise CPA, and Upp will forecast the relationship between CPA and budget spend so you can clearly decide when it’s a good time to:
- Understand how your CPA impacts budget spend
- Automatically determine which products drive a greater AOV with new customers
Aquire More Customers
Prioritise products that win you new customers
Set your goal to acquire new customers and let Upp’s powerful AI engine do the rest. Upp continually analyses your account and SKU performance to determine how to attract new customers.
Your Google Shopping campaigns are automatically adjusted & re-structured to support the products that need to be promoted to drive sales, giving you more time to focus on the best strategy to hit your targets.
- Focus spend on strategic acquisition goals
- Prioritise products that win new customers
- Ensure the cost of acquiring new customer stays within your budgets
- Reduce & remove spend from products that don’t convert
Increase Visibility
Show off your full product range
ROAS targets can often limit how much of your product range get’s advertised. Google Shopping often doesn’t appreciate that not all products within categories perform the same way.
Set your goal to increase product visibility, and Upp will deploy a blended ROAS strategy, splitting products into campaigns by performance profile to ensure they all get seen.
- Focus spend on ROI, not just ROAS
- High product turnover? Ensure maximum exposure on new ranges
- Balance inventory awareness with ROAS
Reduce CPA
Understand your optimum CPA
There is a fine balance between setting a max CPA target and maximising your advertising budget. These decisions are never static, with seasonality and trends all impacting performance.
Set your goal to optimise CPA, and Upp will forecast the relationship between CPA and budget spend so you can clearly decide when it’s a good time to:
- Understand how your CPA impacts budget spend
- Automatically determine which products drive a greater AOV with new customers
Why Upp is trusted by smart digital marketers
Boost product visibility
Achieve Strategic Goals
Deliver true ROI
33%
Uplift in
revenue
54%
Google Shopping product visibility increase
115%
Gross profit contribution in the first three months
Transforming Google Shopping Performance
Upp automatically optimises our Google Shopping performance more effectively than an army of digital marketers. After just 40 days every metric was moving in the right direction and revenue had increased by 17%.
Homeware Brand | Digital Director
17%+
Uplift in margin rich revenue in 40 days
Start your free Google Shopping audit today!
Schedule a time to start your free, no-obligation Google Shopping audit with one of our experts. Here’s what you’ll learn:
- How your products are performing
- Opportunities for spend optimisation
- Customer segments visibility
- Performance forecasting
- Competitor insights
Our Insights
The Limitations of Google Shopping: And How to Overcome Them
Google Shopping is an essential part of any retailer’s marketing campaign, but you can get more out of…
Blending Product Performance: The best way to scale your Google Shopping account
Have you ever questioned how much of your inventory Google is promoting? It’s frustratingly hard to work out,…
Why Splitting Campaigns by Product Category could be Limiting your Shopping Growth
Having audited hundreds of retailers’ Google Shopping accounts, we have a pretty good idea of what the common…