Trusted by leading brands and retailers to scale Google Shopping for growth
Upp.® helps retailers sell more – profitably, through Google Shopping
Effective eCommerce.
Upp’s AI is unique and drives unparalleled profitability and performance on Google Shopping – our retailers are already enjoying a distinct competitive advantage.
Upp. is not an agency or a reporting tool: we are retail decision intelligence that improves business performance whilst reducing the total cost of operations for our clients.
Upp. makes real-time marketing decisions aligned to business outcomes, through understanding a retailer’s proprietary data. Automatically scaling Google Shopping for growth & providing unique insights to increase efficiency.
Upp. aligns retail CFO and CMO goals, automates and improves Google Ads, and enables retailers to do more, with less.
Some of the problems that Upp. solves
-
Only a fraction of a retail inventory is visible to consumers.
-
40% of retail ad spend is wasted.
-
Only 50% of available ad budget is spent.
Intelligent Advertising
Advertising has always been done by either in-house PPC teams or outsourced to digital marketing agencies.
Now there is a better way – that’s faster, more responsive, more scalable, more intelligent, and simply produces better results than ANY traditional method.
Upp. manages over 100M SKU’s, analyses 7Bn data points, and makes nearly 7K changes on Google Shopping every single day.
No human team can compete – and no other platform has the depth of data, AI and ML combined, to ensure that e-tail is more effective and retailers can sell more, profitably.
Just look at the results
-
27%
average increase in revenue
-
32%
increase in products hitting PROAS
-
62%
increase in the rate of transactions
-
48%
increase in available budget spent
Upp. is Unique
Upp. OS manages your advertising in real-time. And Upp’s Decision Intelligence enables your eCommerce business to become more effective, and more profitable.
Unlock every product’s potential
Upp. gathers ALL available data on every single product, & establishes the break-even point. Then automates its advertising, reacting to promotions, pricing & delivery.
Faster, smarter advertising
Upp. scales Google Shopping. Managing advertising in real-time to capitalize on demand & reduce waste. Set individual SKU targets for PROAS not ROAS.
Sell more,
profitably
Upp. makes Google Shopping profitable and brings the retail intelligence that eCommerce needs to make informed decisions, increasing business efficiency and profitability.
Real-time decision intelligence
Upp. OS identifies trends & analyses 120+ data points for every product 24/7 allowing you to maximise opportunities and minimise downside depending on auction dynamics.
Results, not promises
The figures speak for themselves. 27% increase in revenue, 32% more products hitting PROAS, + decision intelligence frees up 48% of budget to advertise more effectively.
What people are saying about Upp
“There was one week of downtime during the migration to Performance Max, where performance was merely maintained and then our Google Shopping channel skyrocketed. The migration from Smart Shopping to Performance Max couldn’t have gone better.”
Ryan Coleman
eCommerce Marketing Manager
Read more
“The Upp platform automatically makes improvements to our campaigns meaning changes are implemented quickly to achieve and maintain our targets. This gave us the confidence that the platform is doing what is needed to optimise the campaigns on an ongoing basis.”
Adrian Flowers
eCommerce Director, Nkuku
Read more
“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”
Joe Bloomfield
Head of Digital, Charles Tyrwhitt
Read more
“Upp’s implementation and onboarding were really simple. We went live really quickly and my team received the support needed to minimise disruption and used the insights from Upps operating system to help them with day to day business activities.”
Christopher Day
Chief Marketing Officer, Nordgreen
Read more
“Whilst Google Shopping is a great tool to find new shoppers, having more manual control over campaigns can often be difficult when dealing with large ranges of SKUs, as is the case for Poundshop. Upp’s proposition was an attractive one as they can help continuously optimise our product range, organising SKUs into relevant campaigns to help maximise exposure at the right cost. It’s definitely the way forward.”
Alex
Head of Digital, Poundshop
Read more
“Upp’s insights have become more powerful the longer we have worked with them, which means I now use data from our performance marketing to improve other areas such as our pricing.”
Safety Supplies
Read more
Level Upp
Audit your own performance and unlock opportunity in your inventory – free.