Cookie Policy
Last updated 26 June 2026
This Cookie Policy explains how Upp Technologies Group t/a Upp Technologies Limited (“we”, “us”, or “our”) uses cookies and similar technologies when you visit https://upp.ai (the “Website”). It explains what these technologies are, why we use them, and how you can control them.
What are cookies?
Cookies are small data files placed on your device when you visit a website. They are widely used to make websites work, to work more efficiently, and to provide reporting information. Cookies set by us are “first-party cookies”; cookies set by others are “third-party cookies”, which enable third-party features such as analytics and advertising.
Why we use cookies
We use first- and third-party cookies for several reasons. Some are strictly necessary for the Website to function. Others help us understand how the Website is used, remember your preferences, and make our marketing more relevant.
Types of cookies we use
- Strictly necessary: required for the Website to operate and for core functions such as security. These cannot be switched off.
- Performance and functionality: improve performance and remember your choices; without them some features (such as embedded video) may not work.
- Analytics: help us understand how visitors use the Website so we can improve it (for example, Google Analytics and PostHog).
- Advertising: make marketing more relevant and measure campaign effectiveness (for example, Google Ads, LinkedIn, and Microsoft).
- Social and embedded media: set by embedded content such as YouTube or Vimeo when you interact with it.
The exact cookies set may vary over time. The table below this policy shows the current, audited inventory of cookies in use, grouped by category, and is kept up to date automatically.
How to control cookies
You can decide whether to accept or reject non-essential cookies. Set your preferences at any time using our Cookie Consent Manager — open it from the “Cookie preferences” link in the footer of any page. Strictly necessary cookies cannot be rejected because they are required to provide the Website.
You can also manage cookies through your browser settings, which let you block or delete cookies. As the steps vary between browsers, check your browser’s help pages. If you block essential cookies, some parts of the Website may not work properly. Many advertising networks also let you opt out of targeted advertising via the Digital Advertising Alliance and the European Interactive Digital Advertising Alliance.
Other tracking technologies
We may also use technologies similar to cookies, such as web beacons (sometimes called tracking pixels or clear gifs) — tiny graphics that help us understand how visitors use the Website and whether marketing emails have been opened. These often rely on cookies to function, so declining cookies will limit their use.
Updates to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. The “Last updated” date above shows when it was last revised.
Contact us
If you have any questions about our use of cookies, email us at privacy@upp.ai or write to us at 85 Great Portland Street, London W1W 7LT, England. For more on how we handle personal information, see our Privacy Policy.