From zero to hero – how a major online retailer turned around their least profitable marketing channel with Upp.ai
Our online marketplace customer was looking to scale as quickly as possible, with a spend versus revenue of zero. However, they didn’t have the insight into their performance marketing that they needed to make changes to reach this goal - even after they had done everything they could to optimise their Google Shopping.
£130k
Monthly profit with Google Shopping
30%
Improvement in ROAS
1200%
Increase in product testing
The customer
Major multi-category online marketplace.
Customer challenge
Our online marketplace customer was looking to scale as quickly as possible, with a spend versus revenue of zero. However, they didn’t have the insight into their performance marketing that they needed to make changes to reach this goal - even after they had done everything they could to optimise their Google Shopping.
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