Events
Meet Upp.ai at Shoptalk Europe 2026
The Upp.ai team is at Shoptalk Europe 2026 in Barcelona. Find us at stand L26 from 9–11 June to see how paid media teams build predictable performance.
Steve Warrington
6 Jun 20261 min read
Resources · Blog
The Upp.ai blog
Articles, customer stories, and playbooks from the team building Upp.ai. Built for retail and ecommerce operators who care about results.
News
Upp.ai wins Performance Marketing World’s AI Innovation Award with B&Q
Upp.ai wins Performance Marketing World AI Innovation Award with B&Q for transforming paid media strategy and enhancing digital advertising through adaptive AI technology.
Upp.ai
26 Apr 20262 min read
Articles
If the plan doesn’t work, why does measurement keep pretending it does?
Discover how retail measurement can evolve from merely explaining performance to guiding actionable decisions, enhancing confidence and adaptability in a changing market.
Upp.ai team
15 Apr 20267 min read
Articles
The real work of in-housing
Discover how AI is transforming paid media strategies, shifting focus from execution to decision-making in retail, and redefining in-house capabilities.
Upp.ai team
27 Mar 20265 min read
Articles
Why teams can’t agree on what “good” looks like in digital media
Achieve alignment and clarity in digital media performance by bridging knowledge gaps and defining success metrics for better decision-making across teams.
Upp.ai team
3 Feb 20264 min read
Articles
2026: Why in-housing is finally happening
Explore how advancements in AI and automation are transforming digital media in-housing, shifting control and decision-making closer to retailers for greater value extraction.
Upp.ai team
20 Jan 20264 min read
Articles
November the 44th
Learn how extending the focus and momentum of November into December can boost retail performance by adhering to a demand-led strategy.
Upp.ai team
18 Dec 20252 min read
Articles
The Black Friday nobody wrote about
Discover the untold story of Black Friday: how detailed SKU analysis and consistent AI-led strategies outperformed traditional optimisation methods for online retailers.
Upp.ai team
18 Dec 20255 min read
Articles
Finance at the helm of Demand-Led Growth
Discover how AI-led campaigns like Google’s Performance Max are transforming retail growth by aligning marketing and finance through shared metrics and dynamic budget allocation.
Upp.ai team
25 Nov 20258 min read