Meet Upp.ai at eTail UK 2026
We're at eTail UK 2026, Emirates Old Trafford, on 16–17 June. At 4pm, Secret Sales CMO Alex Adamson joins us to talk about scaling paid media across markets without handing strategy to a system you can't see into.
Steve Warrington
eTail UK 2026 · Starts in
Our talk with Secret Sales
Most AI pitches ask you to choose between control and scale. Secret Sales didn't.
At 4pm, Alex Adamson, CMO of Secret Sales, the UK's largest off-price marketplace, takes the stage with us. Secret Sales runs PMax across multiple international markets. Every new market is a fresh launch, and every launch used to mean more headcount and more risk that performance would drift between regions.
They embedded Rubin at the core of that strategy instead. New markets now launch with consistency from day one. The team still owns the strategy. Rubin executes it. No extra headcount.
If you're working out how to run paid media at scale while keeping the thinking in-house, this is the talk to catch. Managed by your team. Executed by Rubin.
Where to find us
We're on the show floor at Emirates Old Trafford, Talbot Road, Stretford, Manchester M16 0PX.
Manchester Piccadilly, Deansgate-Castlefield and Victoria stations all connect to the tram network, which runs directly to the ground.
When we're there
- Tuesday 16 June
- Wednesday 17 June
What we'll show
Three things teams come to us for: running paid media better, knowing their true ROI and incrementality, and planning budgets and targets that hold up. Rubin does all three. Come and see how media strategists deploy, measure, and plan with it.
Come say hello
Want a dedicated slot? Book a meeting and we'll hold time for you at the show.
Move your paid media to AI
See how Upp.ai helps your team run paid media with AI, so you can focus on strategy.
