New: PMW AI Innovation Award 2025 — recognised with B&QRead the story →
Resources

EU-Startups: Helping online retailers make money

Co-founder and Chairman Ben White to EU-Startups about his entrepreneurial journey and how it led him to Upp.

Upp.ai team

11 Dec 2024Updated 12 Jun 2026
EU-Startups: Helping online retailers make money

The story of Upp as told by Co-Founder Ben White

If you’re looking for a lunchtime read, you’ve come to the right place.

Our Chairman and co-founder Ben recently spoke to EU-Startups magazine about his personal business journey, the challenges the retailers and brands are facing right now in the current climate, and why both Drew and Ben believe that Upp ‘will be as essential to online retailers as Stripe and Shopify’.

Read the full interview here.

Share

Move your paid media to AI

See how Upp.ai helps your team run paid media with AI, so you can focus on strategy.