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ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently

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Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem

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Retail Tech Insights: The Uppside of Retail Intelligence…
Industry Award Nominations Upp AI
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It’s an awards hat-trick
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Everything You Need to Know About Google Smart Shopping
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The cash opportunity for retailers – reclaim 40% of wasted ad spend
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Excess Inventory – mitigate the impact and move forwards
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Success with Performance Max – Essential Reading
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Using Performance Max to boost your business
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How data-driven optimisation can improve brand profitability
Marketing performance dashboard showing roas and key data graphs
Insights
Performance Marketing
ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently
retail-online-advertising-data
Articles
Ecommerce
Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem
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Upp Event: Why AI is the key to transforming Google Shopping for retailers and brands
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Upp. wins retail industry AI award
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The Telegraph: How our addiction to sales and bargains killed the high street
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6 Top Performance Marketing Solutions
EU-Startups: Helping online retailers make money
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EU-Startups: Helping online retailers make money
The Times speaks to Ben White
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The Times: Fourth time lucky – and now the only way is Upp

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