Roman’s road to improved Google Shopping
Roman are renowned as a forward thinking, design led fashion retailer, whose success is rooted in their core principles: affordable, timeless clothing and impeccable customer service.
118%
increase in spend
181%
increase in revenue
The Customer
Roman are renowned as a forward thinking, design led fashion retailer, whose success is rooted in their core principles: affordable, timeless clothing and impeccable customer service. Roman’s business is fast paced, exciting and aspirational, with their passion and enthusiasm reflected in their brand. Their products embody ageless sophistication and style, and they strive to provide a comprehensive and personalised shopping experience for all customers - whether in stores, online or by phone. For Roman, it's all about making customers feel satisfied. Roman are proud to offer a convenient and easily accessible service, and are always searching for the best technology and services they can find to help their customers online. It’s here that they have found a great partner in Upp.ai They hoped that Upp.ai’s technology would offer them a better way of managing their large inventory on Google Shopping than traditional methods - improving their performance. We are delighted to have exceeded their expectations. Roman now has complete confidence that this channel provides them with the returns they need, is scaled for growth and provides significantly higher revenue for them one year after working with us. “Working with Upp.ai is really comforting as Google Shopping is now a very reliable source of income for us.” Ryan Coleman eCommerce Marketing Manager”
Roman’s Challenge with Google Shopping
Roman had noticed a significant and steady decline in their Google Shopping performance, but were unable to pinpoint why. They were working with a well known eCommerce Agency, but unfortunately despite working hard to find the answers that Roman needed, they had nothing they could use to reverse their performance decline. Upp.ai began working with Roman’s Marketing Manager, with the idea that through advances in technology Roman’s inventory could be handled in a smarter way. Many retailers working with agencies are familiar with the ‘80:20 rule’ of performance marketing - that 80% of an inventory’s performance is driven by 20% of products. Upp.ai will always challenge this - and through using our unique technology we audited the performance of Roman’s inventory. Our insights surfaced many of the answers that Roman had been unable to get previously, and importantly, showed that the vast majority of their inventory was not being pushed on Google Ads at all. “Prior to working with Upp.ai we couldn’t justify a large ad spend on Google Shopping, as we did not have confidence in the return, now this is the only channel where we are confident on the return of our ad spend every single week.”
“Working with Upp.ai is really comforting as Google Shopping is now a very reliable source of income for us.” Ryan Coleman eCommerce Marketing Manager”