Turning up the volume for Andertons
Andertons Music is one of the UK’s leading musical instrument retailers. Before partnering with Upp.ai, Andertons relied on rudimentary, manual optimisation of their Performance Max campaigns. Within a month of going live with Upp.ai, every paid media campaign was running through the platform — unlocking team efficiency, deeper product insight, and a 10% profit lift on the same media spend.
Customer Challenge
Before partnering with Upp.ai, Andertons Music faced several challenges: • Achieving greater efficiency in paid media campaigns to maximise returns • Refining product feeds manually, which was time-consuming and unsustainable at scale • Providing actionable insights to internal stakeholders such as buyers and category managers “Prior to Upp.ai, we were trying rudimentary optimisations of our campaigns […] manually refining and removing products from the feed “ Recognising the need for a scalable solution, Andertons sought out a platform that could automate and refine their paid media strategy, ultimately choosing Upp.ai. “As soon as we had Upp.ai explained to us, it was a lightbulb moment”
Rapid Implementation and Results
The adoption and implementation of Upp.ai was swift and seamless. Within a month of signing the contract, Andertons Music was fully operational on the platform. Upp.ai allowed Andertons to: • Automate campaign optimisations: By continuously testing and learning, the platform identified which SKUs delivered revenue within predefined metrics • Achieve greater profitability: While maintaining the same media spend, Andertons saw a 10% increase in profit • Free up the team for strategic work: Upp.ai reduced the manual workload, allowing the team to focus on higher-value activities “For the same media spend, our profit increased by 10%. Another key benefit is the efficiency we’ve gained within the team.”
Enhancing Cross-Business Collaboration
One of the standout benefits of Upp.ai was its ability to generate insights that extended beyond the marketing department. These insights empowered Andertons’ internal teams to make more informed decisions, aligning marketing efforts with broader business objectives. “Upp.ai provided us with greater insight into product performance within Google Shopping campaigns, this data is now in a format that we can share with the wider business, engaging buyers and category managers more than ever before.”
A Positive Partnership
Andertons Music found their collaboration with Upp.ai to be exceptional and the capability of Upp.ai has become integral to Andertons’ operations. “I find working with Upp.ai to be an incredibly positive experience, they’re passionate about retail, they seek feedback, and they’re just great people to work with.” “If you were to take Upp.ai away from us tomorrow, I would not be happy. Honestly, I’m not aware of another tool that does what Upp.ai does, certainly not as well.”
Customer Success
Since implementing Upp.ai, Andertons Music has achieved: • 10% increase in profit with no additional media spend. • Significant team efficiencies, freeing up resources for strategic initiatives. • Enhanced product insights, fostering greater collaboration across departments. Upp.ai’s platform has proven to be a transformative tool for Andertons Music, driving profitability and efficiency while enabling the team to focus on strategy. Upp.ai is proud to partner with Andertons and looks forward to supporting their continued growth.
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