Inventory Intelligence is the data gathering and processing part of Upp. OS. It gathers information from previously disparate data sets to form a unique real-time snapshot of a product’s commercial and operational status.
No other solution connects this depth of data and combines it with your proprietary data and business goals in order to create a unique commercial picture of every SKU. This detailed, SKU-level knowledge is constantly optimized and passed to the Product Grouping Algorithm (patent pending) to structure your Google Shopping campaigns.
data points analyzed every day
Unique Campaign Structures for Google Shopping.
The default in Performance Max is that all products are equal. Therefore, PPC managers group products into different categories to assign budgets and ROAS targets.
Think about this – it’s how it’s always been done, but is it right? No product is the same – even a white shirt potentially has different sizes, materials, designs, and popularity, and their stock levels may vary along with their COGs.
Upp. takes a different approach, our technology calculates sales velocity, assesses ROAS data, and all the other factors necessary to automatically group products – whatever they may be, correctly in Performance Max campaigns.
Products optimised and managed by Upp.
ROAS and Budget
Once products are grouped according to their performance potential, Upp. applies our Dynamic ROAS and Budget Algorithm (DRBA). This determines the optimal iROAS™ target for each SKU to give all of your inventory the best chance of performing.
DRBA then allocates the optimal budget for each SKU and just like the PGA, this is dynamic, moving budget based on real-time auction dynamics and inventory intelligence, which prevents much of the over and underspend, seen in Performance Max campaigns today. Intelligent ROAS is applied and adjusted as necessary in order to meet your objectives.
increase to our customers’ marketing budgets
Google Performance Max
The result of all this AI, is the creation of a suite of Google Shopping Campaigns, automatically grouped to perform, with budgets allocated to deliver the business outcomes you need.
Upp. then makes your marketing decisions, in real-time 24/7, based on your unique inventory and business goals.
Allowing you to step away from resource intensive hands-on campaign management, while giving you clarity and feedback on your inventory performance, that was previously unattainable.