Turn data into decisions

A screenshot of a phone.
Just look at the results


average increase in revenue


increase in products hitting ROAS


increase in the rate of transactions


increase in available budget spent

Performance Max is a big leap forward in automating your advertising using Google AI across bidding, budget optimisation, audiences and creative.

Because Upp. has visibility of advertising data as well as all of your proprietary inventory, business and market data we use significantly more information to drive your pMax campaigns, giving Google’s algorithm the richest, most relevant realtime information possible to make your campaigns as successful as possible.

Upp. enables pMax to work for every individual SKU, and scales seamlessly regardless of inventory size.

Upp. integrates with multiple systems to deliver an entire ad strategy that is aware of business goals, profitability, inventory and market conditions; as well as product information, ROAS goals and promotions.

Upp. allows retailers to combine first party product data with real time market insights to deliver a full media activation strategy. This changes dynamically based on market conditions and operates at a SKU level across all inventory.

The volume of data and dynamic nature of modern eCommerce dictate that AI is the only way to effectively manage ad strategy and investment.

How Upp.AI works with Google Shopping

Regain control

Upp.AI continually interrogates and interprets market data in real time then uses that information together with finance and inventory data to manage placement and promotion of products. In peak periods, or where there is intense competition changes happen continuously to ensure business goals are met (ROAS, profit, revenue).

Our technology is not just a tool; it’s a game-changer. It’s about enabling retailers to harness their data’s full power, turning insights into action instantaneously.

Benefits for Retail Marketing Teams

Set your objectives and let Upp deliver on your profit, revenue and spend goals.

  • Hit ROAS targets
  • Advertise more products
  • Spend your ad budget
  • Reducing wasted ad spend
  • Engage more customers


  • Instantly react to market conditions
  • Single view of your entire paid media performance
  • Combine eCommerce and market data to make better decisions
  • Manage every single SKU


  • Manage all your accounts from one platform
  • No limitations on the number of products
  • Lower cost to manage, increase ROI
  • Free up resource to focus on strategy

Our technology platform is built to perform


Delivering performance whenever customers want to buy

Multi-region and global service

Complete visibility over product, ad and market performance

Single platform to manage all channels

Manages all products regardless of scale

Tested and secure to ISO27001


datapoints analysed per day


SKUs optimised and managed on the Upp.AI platform


actions taken on Google Shopping every week


tailored insights on over/under performance delivered each week

Google Partner

Upp is proud to be a certified Google Partner. We are recognized by Google for maximizing campaign success for our clients. Driving client targets and demonstrating Google Ads expertise.
It proves that we have multiple employees who are certified in Google AdWords, we continuously meet Google’s performance standards, and participate in frequent ongoing training.

As a Google Partner we gain early access to new Google features, allowing us to gain a competitive advantage for our Clients.