Turn data into decisions
Just look at the results
Performance Max is a big leap forward in automating your advertising using Google AI across bidding, budget optimisation, audiences and creative.
Because Upp. has visibility of advertising data as well as all of your proprietary inventory, business and market data we use significantly more information to drive your pMax campaigns, giving Google’s algorithm the richest, most relevant realtime information possible to make your campaigns as successful as possible.
Upp. enables pMax to work for every individual SKU, and scales seamlessly regardless of inventory size.
Upp. integrates with multiple systems to deliver an entire ad strategy that is aware of business goals, profitability, inventory and market conditions; as well as product information, ROAS goals and promotions.
Upp. allows retailers to combine first party product data with real time market insights to deliver a full media activation strategy. This changes dynamically based on market conditions and operates at a SKU level across all inventory.
The volume of data and dynamic nature of modern eCommerce dictate that AI is the only way to effectively manage ad strategy and investment.
How Upp.AI works with Google Shopping
Upp.AI continually interrogates and interprets market data in real time then uses that information together with finance and inventory data to manage placement and promotion of products. In peak periods, or where there is intense competition changes happen continuously to ensure business goals are met (ROAS, profit, revenue).
Our technology is not just a tool; it’s a game-changer. It’s about enabling retailers to harness their data’s full power, turning insights into action instantaneously.
Our technology platform is built to perform
Delivering performance whenever customers want to buy
Multi-region and global service
Complete visibility over product, ad and market performance
Single platform to manage all channels
Manages all products regardless of scale
Tested and secure to ISO27001