Resources articles

How-to guides, deep dives, and explainers. Imported from blog.upp.ai/resources — re-categorise in Studio as needed.

What is decision intelligence and why does decision intelligence software matter more in retail than any other industry?

Upp.ai team

How and why retailers are using decision intelligence tools in their marketing stack and how it's transforming advertising performance...

Upp.ai team

Co-founder and Chairman Ben White to EU-Startups about his entrepreneurial journey and how it led him to Upp.

Upp.ai team

When creating Google Shopping campaigns, it’s important to know exactly how your products will end up appearing when they’re searched for.

Upp.ai team

What is eCommerce contribution margin, how do you calculate it and how to get the most out of this vital piece of data?

Upp.ai team

How Upp. has built iROAS™ with machine learning technology - the most accurate and comprehensive roas formula for retailers.

Upp.ai team

How can additional machine learning supercharge your ROAS on Google Shopping to give you that competitive edge and improve profit margins?

Upp.ai team

How machine learning tools can improve your digital marketing ROAS. A step-by-step guide to implementing these within your workflow.

Upp.ai team

Upp.'s co-founder Drew Smith tells PYMNTS why the time is now for retailers to use AI and automation for their Google Shopping optimisation.

Upp.ai team