Resources
Essential Marketing Metrics for Google Shopping
Upp goes over the best ways marketing teams can improve their understanding of each metric that best fits their business’s goals.
Upp.ai team
27 Nov 20249 min read
Resources · Blog
Resources articles
How-to guides, deep dives, and explainers. Imported from blog.upp.ai/resources — re-categorise in Studio as needed.
Resources
Google Shopping Management | Supercharge with AI | Upp Technologies
The lack of data provided by Google Shopping means it is even more important to manage. Understand how to manage your Google Shopping here.
Upp.ai team
27 Nov 20246 min read
Resources
Take your Google Shopping to the next level with Upp
Enhancing your campaigns when your out of options is very frustrating. Use these three tips to take your Google Shopping to the next level.
Upp.ai team
27 Nov 20245 min read
Resources
Scale Google Shopping By Blending Product Performance
In this article we’re going to lift the lid about what is the typical % of inventory Google promotes, and more importantly, why that is.
Upp.ai team
27 Nov 20242 min read
Resources
In-House Platform vs. Digital Marketing Agency
Do you support your Smart Shopping campaign in-house or with an agency? Upp weighs up the pros/cons of both so you can make the right choice.
Upp.ai team
27 Nov 202410 min read
Resources
eCommerce Market Conditions Normalise Post-Covid
Retailers and brands who benefited greatly from lockdowns are now seeing market conditions normalise. Learn how Upp is helping them unlock opportunities as market normalises.
Upp.ai team
27 Nov 20243 min read
Resources
Maximise your revenue potential during low seasons too
Don't bank on a blow-out performance during the high-demand season. Unlock revenue potential opportunities regardless of the season.
Upp.ai team
27 Nov 20242 min read
Resources
The Limitations of Google Shopping | Upp Technologies
The data given to you by Google Shopping makes it hard to make the most out of your account. Learn how to overcome these limitations here.
Upp.ai team
27 Nov 20246 min read
Resources
Performance Max - What Does it Mean for Retailers? - Upp Technologies
Learn about what Performance Max is, why organisations are sceptical about it, and how it differs from Google Smart Shopping.
Upp.ai team
27 Nov 20249 min read