Clarity and Transparency

Upp. captures all data across the product lifecycle for every SKU. At every stage, Upp. is aware. For the first time, a retailer can ensure every SKU is commercially aligned with business objectives.

Upp. examines your product performance with a level of detail that no human can – if a product isn’t selling, Upp. will show you exactly where, how and why.

When working with Upp, retailers truly gain clarity, control and sustainable eCommerce.


more variety of products sold

Hyper-reactive advertising

Upp. processes thousands of data points simultaneously, allowing you to react immediately to stock change alerts, capitalize on trends, and manage supply and demand in real time.

Upp. is faster than 1 million PPC managers, reacting immediately to promotions, capitalizing on trends, and managing supply and demand in real time (all the time).

No other solution can immediately drive advertising improvements across regions, and scale Google Shopping as efficiently.


intelligent actions taken on Google Shopping every single day

More reasons to choose Upp.


Prioritise profitability

Gone are the days of seeing zero profit on your balance sheet. Upp. calculates & prioritises profitability for every product, ensuring that it trades at its correct level – no other company does this. Upp. finds your products’ profitability potential & exploits it.


revenue increase within 90 days of working with Upp


Real-time decision intelligence

Upp.’s inventory intelligence takes the guesswork out of trading and guarantees your ad budget is supporting the right products at the right time. Upp. increases visibility across your range and tests product lines. You reduce wasted ad spend & justify decisions, using real time data.


increase in available budget spent within 90 days


Upp uses all your data

Data is meaningless in isolation. Upp.’s inventory intelligence is unique in analyzing all data sources from across your business. Only Upp. can predict real-time trends & implement changes to your marketing based on demand, but rooted in inventory intelligence & business goals.


Data points gathered & analysed every single day

Google Partners

Accredited experts by Google – you’re in safe hands

Google Ads partners are recognized by Google for having the Google Ads skills and expertise required to optimize campaigns effectively and get results for clients. Partnerships are only awarded to those who meet stringent Google criteria.


How can we help you?

C-Suite – Leaders in Retail

We allow retailers to do more, with less. Only Upp. provides clarity through performance marketing. We understand eCommerce and have taught machines how retail, increasing efficiency and improving profit margins for retailers.

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eCommerce / Trading Managers

Upp. provides a complete commercial picture in real time, to help you forecast, spot trade opportunities, and make (and justify) business decisions about products, pricing and promotions. Complete clarity and unique insight, in real-time.

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Digital Marketeers/ PPC managers

Upp. is fast, smart and infinitely scalable. Automatically restructuring Google Shopping / Performance Max campaigns to drive the performance you need. Working from PROAS not ROAS, at SKU level, 24/7. Hyper reactive, intelligent advertising.

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What people are saying about Upp.


“The Upp platform automatically makes improvements to our campaigns meaning changes are implemented quickly to achieve and maintain our targets. This gave us the confidence that the platform is doing what is needed to optimise the campaigns on an ongoing basis.”
Adrian Flowers

eCommerce Director, Nkuku

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“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success”
Joe Bloomfield

Head of Digital, Charles Tyrwhitt

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“Upp’s implementation and onboarding were really simple. We went live really quickly and my team received the support needed to minimise disruption and used the insights from Upps operating system to help them with day to day business activities.”
Christopher Day

Chief Marketing Officer, Nordgreen


“Whilst Google Shopping is a great tool to find new shoppers, having more manual control over campaigns can often be difficult when dealing with large ranges of SKUs, as is the case for Poundshop. Upp’s proposition was an attractive one as they can help continuously optimise our product range, organising SKUs into relevant campaigns to help maximise exposure at the right cost. It’s definitely the way forward.”

Head of Digital, Poundshop

Level Upp

Audit your own performance and unlock opportunity in your inventory – free.