Solution explained

Upp. scales Google Shopping – ensuring profitability, control & certainty

Upp. is not an agency or a point solution.  Upp. is an Operating System with inventory at its heart. More capable than ALL traditional advertising methods, Upp. allows retailers to do more, with less.

This is why we are useful to your businesses (not just your performance marketing team).  Upp. outperforms traditional PPC methods and brings scale, insights, and opportunities to retailers and brands that were previously impossible to gain.

Retail Leaders, from CFOs to CMOs all have very different roles, but your purpose is always to ensure that your business is profitable and sustainable.  Upp.’s ability to pinpoint true profitability, for every SKU advertised, is unique, (without Upp. this is impossible), underpinning retailers towards profitable, efficient, sustainable eCommerce.

Trading Managers and eCommerce Managers use Upp.’s Decision Intelligence to gain the transparency and clarity they have been missing from traditional performance marketing. No costly retrospectives, or weekly updates, Upp. deals in the here and now and provides insights to help capitalise on demand when it’s there and forecast more efficiently for the future.  Upp. allows better forecasting, and reasoned discounting.

Digital Marketing Managers, PPC Managers and their agencies – our ad automation is the best tool you have to work with! Upp. continuously optimizes your Performance Max campaigns – while you get to focus on strategic goals. Upp. allows you to work from PROAS (Profitable ROAS) not ROAS targets for individual SKUs.  Understand performance and underperformance and finally get one step ahead with advertising that’s as fast and responsive as you need it to be – and smarter than all of us combined!


“Upp.’s decision intelligence impressed us from day one and has continued to do so. Our Google Shopping Management is optimised in real time, to meet our performance targets, and consistency means we have sustainable growth through Google Shopping as a customer acquisition channel.”

In numbers:


Increase in ROAS


increase to our customers’ marketing budgets


More products within a retailer inventory setting


Increase in the rate of transactions


Increase in new customer purchases

Advertising automation

Automatically optimise every SKU in real time.

What would it feel like to know that every SKU was being individually managed and optimised in real time – all with a full understanding of all the levers behind a customer purchase?

Upp’s OS attentively cares for each & every SKU that you advertise online, 24/7, by analysing your business and customer data against the current market for the product. Upp is unique in using data from both Google and the clients eCommerce platform to drive its decision intelligence.

We are not another reporting or analytics tool. You set your commercial targets (growth, profitability, user acquisition) and Upp. Advertising does the rest.  Automatically (and continuously) restructuring your Google Shopping/Performance Max campaigns to drive performance.

Upp’s technology uses real-time data to identify trends before they occur allowing you to maximise opportunities and minimise downside depending on auction dynamics.

In numbers:


data points analysed per day


actions taken on Google Shopping per week


Products (SKUs) optimised & managed by Upp


tailored insights on over/underperformance delivered each week

Decision intelligence

For the first time, retailers Google advertising campaigns are optimised using the complete commercial picture, for each product.

Our powerful artificial intelligence (AI) gathers inventory data and models it by Machine Learning (ML) to create optimised performance marketing campaigns on Google Shopping.

We take care of, and improve, one of the most important and resource intensive levers of eCommerce, This allows you to direct your recourses and focus on other key areas such as pricing, delivery and promotions.

Upp’s decision intelligence applies AI to Google Shopping. It is outcome-focused and Upp’s insights help the continual improvement of commercial objectives. Clients use Upp’s Decision Intelligence to optimize advertising, reduce their operational footprint and improve business performance.

Trusted by leading brands and retailers to scale Google Shopping for growth

Upp.® helps retailers sell more – profitably, through Google Shopping

Level Upp

Audit your own performance and unlock opportunity in your inventory – free.