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Performance Marketing

ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently

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Marketing performance dashboard showing roas and key data graphs Latest
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Ecommerce

Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem

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Awards
Upp. wins retail industry AI award
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Discount
The Telegraph: How our addiction to sales and bargains killed the high street
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Decision Intelligence
Retail Tech Insights: The Uppside of Retail Intelligence…
EU-Startups: Helping online retailers make money
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Decision Intelligence
EU-Startups: Helping online retailers make money
The Times speaks to Ben White
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Decision Intelligence
The Times: Fourth time lucky – and now the only way is Upp
Why Upp’s decision intelligence is the eCommerce innovation every retailer needs
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Awards
UK eCommerce Awards 2022: Why Upp’s decision intelligence is the eCommerce innovation every retailer needs
Drapers - Upp AI - The Tech Returns Fightback
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Returns
Drapers: The tech returns fightback
Industry Award Nominations Upp AI
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Awards
It’s an awards hat-trick
Upp launches free retail performance audit tool to uncover hidden revenue opportunities for retailers
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Decision Intelligence
Upp launches free retail performance audit tool to uncover hidden revenue opportunities for retailers

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