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Performance Marketing

ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently

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Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem

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Marketing performance dashboard showing roas and key data graphs
Insights
Performance Marketing
ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently
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Performance Marketing
6 Top Performance Marketing Solutions
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discounting
The biggest addiction in eCommerce that makes revenue but kills your profits
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Black Friday
Positive advice for Black Friday in the wake of consumer spending cut backs
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Google Shopping
Upp vs Bidnamic
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Google Shopping
Everything You Need to Know About Google Smart Shopping
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How Upp Uses AI to Drive Google Shopping and Performance Max
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Ecommerce uses smart tech to combat the crippling costs of returns
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Ecommerce
E-Commerce uses Smart Tech to Combat the Crippling Costs of Returns

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