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Performance Marketing

ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently

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Marketing performance dashboard showing roas and key data graphs Latest
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Ecommerce

Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem

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Upp Event: Why AI is the key to transforming Google Shopping for retailers and brands
Events
Upp Roundtable: Discounting: The Biggest Addiction in eCommerce

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