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Performance Marketing

ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently

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Marketing performance dashboard showing roas and key data graphs Latest
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Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem

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Upp. wins retail industry AI award
Why Upp’s decision intelligence is the eCommerce innovation every retailer needs
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UK eCommerce Awards 2022: Why Upp’s decision intelligence is the eCommerce innovation every retailer needs
Industry Award Nominations Upp AI
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