In his latest opinion article, Upp. CEO and co-founder Drew Smith shares how online retailers can use Upp‘s AI to optimise advertising performance and unlock significant new growth opportunities, even in a shrinking market.

“I regularly hear retail and eCommerce founders, CMOs and CFOs saying that performance marketing is the only area where they don’t have a forensic understanding of how the budget is contributing to their bottom line.

Retailers are often frustrated and feel trapped in a bidding war on the items they broadly predict consumers want to buy. Business leaders are exasperated by slow data analysis and ineffective campaigns leading to zero revenue. As purse strings get tighter, the future looks bleak for online sellers using the same limited levers to sell products. So what can be done?”

Read the full article over on Maddyness UK here.

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