Be Performance Max Ready
Are you, your team and your organisation ready for Performance Max?
We are here to help you with a stress-free step by step guide to transition from Smart Shopping to Performance Max.
Get Content Ready
Build your asset groups for Performance Max campaigns. These include images, logos, videos, headlines, CTAs, Ad URL options.
One-click migration available from April 2022
Get Data Ready
Create audience signals and add your data and custom segments to them. Use these to personalise your Google Ads and reach consumers across devices and channels.
Automatic upgrades begins July 2022
Initial Launch
Moving from Smart Shopping and Standard Shopping to Performance Max you will achieve increases in your conversion rate, ROAS and decreases in your CPA.
Upp your game
Take It To The Next Level
Seamlessly connect with Upp to maintain control, transparency and enrich your campaigns with product and performance data.
Set your success targets and let Upp automatically optimise and enhance your campaigns 24/7.
Performance Max transition must be completed by end of September 2022
You Are Performance Max Ready
You are now ready with fully optimised Performance Max campaigns that unify consumer experience across Google Ads. Upp continuously enriches your campaigns with your data and automates improvements 24/7.
Proud partner of
Schedule a time to start get a free, no-obligation Performance Max consultation with one of our experts. Here’s what you’ll learn:
- Why using Google data alone limits performance
- How much inventory typically gets promoted
- How to squeeze the most out of your budgets
- How to acquire more customers, for less
Why UK and global retail brands have come over to the Upp-side
Upp has delivered success and results beyond our expectations and is now managing 10 of our regions.
Christopher Day | Chief Marketing Officer, Nordgreen
The big difference for me is the data they provide, and their system is constantly looking at our account.
Ridgemont | Digital Director
Upp’s proposition was an attractive one as they can help continuously optimise our product range, organising SKUs into relevant campaigns to help maximise exposure at the right cost.
It’s definitely the way forward.
Alex Beard | Head of Digital, Poundshop.com
Upp has gone from strength to strength and has given us a 14x return on investment.
Joe Bloomfield | Head of Global Digital, Charles Tyrwhitt
We are reaching the right customers at the right time, which along with consistency in performance means our growth is sustainable. Upp is now a critical part of our tech stack and without it, our business operations and Google Shopping performance would suffer.
Jonathan Burns | Marketing Manager, Bombinate
The Upp platform has really transformed the way we acquire customers. We have total confidence in the platform and can be less hands-on with Google Shopping. This means we’ve been able to focus our time on effort on core activities that will scale our business further.