Search results for: performance max
How Upp Uses AI to Drive Your Google Shopping and Performance Max Engagement
Though Google Shopping is essential and valuable to the ecommerce world, online retailers miss out on visibility and the generation of critical data insights. Online retailers have long since recognised the need to employ third parties to fill these critical gaps, whether they be tools, agencies, or a combination of both. But these solutions are…
Read MoreWhat Does Performance Max Mean For Retailers?
While Google Shopping plays a fundamental role in the operations of all online retailers, it can be difficult to maintain and optimise the results it provides. As such, it ultimately delivers limited campaign success. Google themselves recognised these limits and attempted to upgrade with the introduction of Smart Shopping, which still uses solely Google data,…
Read MoreMaximise your revenue potential during low seasons too
Predictable demand patterns and buying trends It is quite clear the buying and demand pattern of certain products is based on seasonality. We took a deeper dive on this in one sector where the trend is quite predictable: toys. Firstly, we analyzed data from Google Shopping trends, looking at Toys as a search term. The…
Read MoreHow Does Upp Help Retailers Maximise Revenue Potential in an Inflationary Environment?
The inflationary environment Inflation is surging and there is a risk of recession and 10% inflation with fuel bills increased by 54% in April 2022 and are expected to further increase by 40% in October 2022. More than a fifth of Britons struggling as grocery price inflation hits a 13-year high. Consumers are really feeling…
Read MoreHow can Upp boost your agency’s Google Shopping performance
“No thanks, we’ve already got a digital agency managing our Google Shopping!” We hear that one a lot. Instead, ask yourself, “is my digital agency maximising the performance of our Google Shopping?”. We suspect the answer to this question might be a mix between, “not sure”, and “yea, we’re happy enough with the results”. But…
Read MoreHow retailers can enhance their online performance in 3 steps
More people are shopping from their homes than ever before (in fact, some for the first time). Needless to say, it’s highlighted the importance of being online as a retailer, especially for those who have never prioritised it before. That means retailers need to enhance their online performance in the right ways, with a focus…
Read MorePPC Agency Landing Page
Discover why Google Shopping and Performance Max management needs AI, not an agency The Proven Upp-side Upp’s connected retail performance platform delivers what PPC agencies and even Google Shopping management platforms in the market fail to offer. This includes: Working with Google’s latest technology to enhance and enrich it with your business and product performance…
Read MoreE-Commerce market conditions normalise after the COVID-19 demand spike
Retail sectors are normalising after the COVID-19 demand spike E-Commerce jumped 55% during Covid and the trend of online shopping is here to stay however it doesn’t mean the growth can be sustained or stay at its peak. As consumers look to spend more time on the high street, and enjoy activities outside of the…
Read MoreProfit margin improvements in an inflationary environment
Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on consumers, with the British Retail Consortium showing like-for-like sales in May 2022 declining 1.5% year on year. In our previous blog, we looked in some detail at the inflationary environment and key things retailers are already doing. …
Read MoreSpend more Wisely – With a PPC Agency or Without
The mandatory rollout of Performance Max campaigns (PMC) has placed online retailers in a tight spot over a perceived loss of control over their Google Shopping campaigns. To rectify this unease, many are considering taking up third-party solutions or placing all their bets on their PPC agency or team. There is however a better way…
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