“Performance Max Channel Split” has landed at Upp.
upp.ai/resources/performance-max-channel-split/If you use Performance Max, Upp. can now give you the detailed breakdowns across shopping, search, and video that you’ve been missing.
IRX & eDX 2023
upp.ai/resources/irx-edx/Come and join us at iRX & eDX 2023. NEC Birmingham.
iROAS™ is here, and it’s putting profit first for the future of retail
upp.ai/resources/iroas-profit-first-formula-retail/How Upp. has built iROAS™ with machine learning technology – the most accurate and comprehensive ROAS formula for retailers.
ROAS vs PROAS: What works, what doesn’t, and why we should all be thinking more intelligently
upp.ai/resources/roas-proas-formula/ROAS should work for online retail, but it isn’t – yet
Goodbye waste, hello profit: Why retail’s advertising problem is really a data problem
upp.ai/resources/goodbye-waste-hello-profit-retail-online-advertising/How can retailers ensure their spend generates true profit?
Upp Event: Why AI is the key to transforming Google Shopping for retailers and brands
upp.ai/resources/upp-event-ai-transforms-google-shopping-for-retailers-and-brands/Join industry-leading retailers for a breakfast meeting focused on improving Google Shopping.
6 Top Performance Marketing Solutions
upp.ai/resources/top-performance-marketing-solutions/The popularity of online shopping has skyrocketed in recent years, fuelled in no small part by lockdowns. Forbes called it the Lockdown eCommerce Boom, citing that 1 in 6 physical stores is now empty in the UK and online spending…
Positive advice for Black Friday in the wake of consumer spending cut backs
upp.ai/resources/online-retailers-black-friday-advice/Despite the bleak economic headwinds, here are some key strategies to maximise sales whilst protect profit margins during Black Friday…
Upp launches free retail performance audit tool to uncover hidden revenue opportunities for retailers
upp.ai/resources/upp-launches-free-retail-performance-audit-tool-technology-for-marketing-2022/At Technology for Marketing 2022, retail decision intelligence pioneers Upp launches new performance marketing audit tool for eCommerce.