What would a PPC manager look at if
time and capacity was no issue?

Upp automatically (and continuously) restructures your Google Shopping campaigns
to ensure that best-selling items and products with highest sales velocity get adequate investment
(and therefore visibility) and considers pricing, promotion and delivery. 

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Price point

Shipping time frame

(Variations) Sizing, colours

Sales, discounts or promotions

Availability

Delivery speed

Return time and cost

Product review

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Inventory Intelligence

Sales velocity

Sales volume

Ad spend

Consumer Traffic

Competitors

Seasonality

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Business operations insights

Stock levels

New stock

COGS

Gross margin

Net margin

Product lifecycle

How inventory intelligence works

Upp’s inventory intelligence takes the guesswork out of trading and guarantees your marketing budget is supporting the right products at the right time with the right amount of investment to succeed.

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Ingest

Ingests information about what influences a customer purchase decision

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Index

Indexes the rate of sale or sales velocity of all products in a retailer ecosystem

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Restructure

Pushes out a new structure to the Google shopping account to support highest potential SKUs

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Review

Reviews which items are best sellers, how quickly they’re selling and which are on promotion

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Act

Ensures that best selling and fastest selling products receive spend but also products on promotion and that are in stock

What people are saying about Upp

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“Upp has given us a 14x ROI. It keeps learning about our product and business performance over time so continues to optimise our performance whilst giving us control of what targets and thresholds to set for success.”
Joe Bloomfield

Head of Digital, Charles Tyrwhitt

Read story

Achieve your Uppside.

Unlock opportunity and discover your retail performance Uppside with our data audit.