Limited by Budget (Google Ads)

The status is given by Google based on the average budget of a campaign and recent spend performance. Google stores this spend history and budget at the campaign level, but as Upp makes constant adjustments to ROAS targets, budgets and the products within them, this calculation can become out of date.

So even if the products that had the majority of that spend attached to them have moved into a different campaign, Google will keep the ‘limited by budget’ warning for several days. It is just the way Google is setup to work, though it clearly benefits Google by encouraging people to spend more!