The only data-led Google Shopping audit that tells you what’s going on under the hood
Upp's AI typically reveals
Data-led Audit Overview
Upp’s data-led audit redefines the way Google Shopping audits are done across the e-commerce industry.
Bringing together Google data with your product and business performance data to unlock opportunities to grow your business and achieve your desired targets.
Insights and Opportunities Unlocked
Our customers before using Upp, couldn’t confidently answer key performance questions to inform business decision making, accurately report to all levels of the organisation and where and how to make improvements.
Data-led Audit Requirements
Full data access
Data used include Google Data plus Shopify, Magento or Google Analytics for your live order data.
This level of data unlocks insights to reveal all your lost revenue opportunities and areas for improvement.
Google and your exported data
Data used include Google Data plus CSV exports of your order data. A CSV data export may require support from your internal departments.
This level of data is ideal for custom platforms to unlock insights and reveal all your lost revenue opportunities and areas for improvement.
Google data only
This level of data is typically used by agencies and unlocks insights with limited lost revenue opportunities and areas for improvement.
Due to resource constraints, an agency will use only this level of data when auditing your account.
Data-led Audit Results
- ROAS was often ‘spikey’ and not consistent
- Daily budgets were often not spent
- The campaign structure was a fairly typical one, splitting by product category
- With more than 300 new lines launched on an average week, Google doesn’t have enough understanding and data on new products to manage them effectively
- Campaigns were saturated, as a result: visibility is pooling at the top, missing opportunities to maximise ROAS and not hitting budget
- Overspend/underspend are common themes within the dataset
- 83 distinct SKUs that generate good revenue but were starved of visibility, received minimal cost-share and were lost due to campaign saturation
- 53 distinct SKUs that generate no revenue but received disproportionate levels of visibility
- 128 distinct SKUs that have outstanding click-through rates but had zero conversion
- The cost had decreased significantly since Q4 2020
- ROAS improvement has coincided with budget reduction and Google Shopping placing safer products into campaigns
- Product visibility distribution was a key issue so it limited Charles Tyrwhitt’s ability to compete for new customers efficiently. This meant 159 impressions required per click and 29 clicks required per conversion along with 433 product lines not receiving
Do you qualify for an audit?
To qualify and benefit from our data-led audit you will need to:
- Be looking to implement new technologies within the next two months
- Have more than 200 SKUs in your inventory
- Provide key contacts in order to get access to data and start the audit
Why UK and global retail brands have come over to the Upp-side
Upp has delivered success and results beyond our expectations and is now managing 10 of our regions.
Christopher Day | Chief Marketing Officer, Nordgreen
The big difference for me is the data they provide, and their system is constantly looking at our account.
Ridgemont | Digital Director
Upp’s proposition was an attractive one as they can help continuously optimise our product range, organising SKUs into relevant campaigns to help maximise exposure at the right cost.
It’s definitely the way forward.
Alex Beard | Head of Digital, Poundshop.com
Upp has gone from strength to strength and has given us a 14x return on investment.
Joe Bloomfield | Head of Global Digital, Charles Tyrwhitt
We are reaching the right customers at the right time, which along with consistency in performance means our growth is sustainable. Upp is now a critical part of our tech stack and without it, our business operations and Google Shopping performance would suffer.
Jonathan Burns | Marketing Manager, Bombinate
The Upp platform has really transformed the way we acquire customers. We have total confidence in the platform and can be less hands-on with Google Shopping. This means we’ve been able to focus our time on effort on core activities that will scale our business further.