Our impact in numbers:

1.6k%

MRR increased entering new market

11

regions

225%

increased advertising profitability

Overview:
  • Sector: Consumer Goods
  • Services: Paid Marketing
  • Focus: UK
  • Start: 2021

The customer

Nordgreen is a Danish watch brand that strives to create more than a timepiece. Each model has a unique story, inspired by local design thought and sustainability, and blends Scandinavian minimalism with fine craftsmanship.

Nordgreen is primarily an e-commerce venture, targeting the global market through fully localised websites. A novel cross-border e-commerce strategy, coupled with an intelligent approach to global online marketing has helped take Nordgreen from a start-up venture to the fastest growing consumer case in recent Danish history.

Customer challenge:

Nordgreens success put pressure on their ability to manage their performance marketing on Google Shopping in 11 global markets.  With 1,752 SKU’s, delivering on targets (achieving ROAS, increasing conversion rates and maximizing ad spend) was becoming more difficult and they felt it was taking a lot of effort for very small gains.  In particular too much time was taken focussing on customer acquisition, and they didn’t have enough data to make informed decisions.

Nordgreen realised that automating their performance marketing was key and approached AI and Google Shopping automation solution providers to:

  • Intelligently automate and optimise their Google Shopping inventory
  • Find opportunities to improve their Google Shopping performance
  • Provide clarity on performance marketing across all regions

The complication

Nordgreens growth required both optimising their current marketplaces, which were operating very differently, and entering new markets.  

“Upp’s implementation and onboarding were really simple. We went live really quickly and my team received the support needed to minimise disruption and used the insights from Upps operating system to help them with day to day business activities.”

Customer success

Upp immediately diagnosed common themes affecting Norgreens online marketing campaigns across different regions.. Top performing SKU’s were starved of visibility, underperformers were being over-invested and a different approach was needed to improve conversion rates.

We applied Upp’s decision intelligence across 4 of Norgreen’s regions and after 15 days our operating system had:

  • Increased ROAS
  • Re-destributed spend and visibility increasing overall account efficiencies
  • Automated Nordgreens Google Shopping allowing their in-house team to concentrate on business goals

We then gave Nordgreens in-house performance marketing team the training and support to gain the most from Upps operating system and helped to turn around their business in Japan maximising their ad spend and maintaining ROAS in a difficult market.

Nordgeen entered the French market using only Google Shopping and Upps decision intelligence for retail trading increasing monthly recurring revenue by 1600%

With continued, sustained successes our partnership grew and we have now expanded to manage their 11 regions, with Nordgreen using Upps inventory intelligence in real time from the dashboard and in regular trading pack insights delivered to their teams to enable them to affect business outcomes outside of performance marketing.

“Upp’s decision intelligence impressed us from day one and has continued to do so. Our Google Shopping Management is optimised in real time, to meet our performance targets, and consistency means we have sustainable growth through Google Shopping as a customer acquisition channel. This gave us the confidence to deepen our relationship with Upp and have expanded to have all 11 regions under Upp’s management.”

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