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Read the latest on Google Shopping from platform developments, to strategy and in-depth guide.

Poundshop Case Study

Poundshop.com is the largest UK online pound shop founded by the ex-CEO and CFO of the infamous Poundland. ...
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The Top 10 Fashion Retailers in 2021

Achieving success in a crowded and fast-moving market like fashion retail is all about adapting to customer expectations ...

The 7 Step Guide to Creating Google Shopping Ads That Convert

Strong online retail growth has attracted widespread competition, creating a cut-throat market where it’s hard for brands to ...

What is a good ROI for Google Shopping, and how can it be improved?

Google Shopping ROI varies greatly depending on your products, search volumes, product data quality and consumer demand. Typically, ...

These 5 KPIs are crucial to improving digital performance for apparel brands

Digital success is an essential priority for forward thinking fashion and apparel brands in 2019, as consumer behaviours ...

Sustainable fashion: don’t burn the brand with the excess inventory

Fashion brands who aren't transparent and credible about efforts to be sustainable are at risk of losing market ...

Case Study: Nike’s Ecommerce Success

Nike has been investing heavily in its direct-to-consumer sales - they’re now $11.8 billion in 2019, up 16% ...