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Read the latest on Google Shopping from platform developments, to strategy and in-depth guide.

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Everything You Need to Know About Google Smart Shopping

Google Smart Shopping is a relatively new campaign marketing option and you’d be completely forgiven if you don’t ...
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These 5 KPIs are crucial to improving digital performance for apparel brands

Digital success is an essential priority for forward thinking fashion and apparel brands in 2019, as consumer behaviours ...

Sustainable fashion: don’t burn the brand with the excess inventory

Fashion brands who aren't transparent and credible about efforts to be sustainable are at risk of losing market ...

Case Study: Nike’s Ecommerce Success

Nike has been investing heavily in its direct-to-consumer sales - they’re now $11.8 billion in 2019, up 16% ...