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Read the latest on Google Shopping from platform developments, to strategy and in-depth guide.

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Everything You Need to Know About Google Smart Shopping

Google Smart Shopping is a relatively new campaign marketing option and you’d be completely forgiven if you don’t ...
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How retailers can enhance their online performance in 3 steps

More people are shopping from their homes than ever before (in fact, some for the first time). Needless ...

3 successful online retail strategies to survive and thrive in 2021

In the current climate of online retail, you need innovative and resilient strategies so that your retail business ...

5 common retail mistakes to avoid online

2020 has been a disruptive year in retail, to say the least. Customers are now shopping online more ...

6 KPIs every retailer should be tracking right now

During even the best times, competitive retail businesses need to develop and track the right key performance indicators, ...

4 tips for retailers competing in the new digital landscape

2019 was very much the year of the digital native retailer, with digital-first companies holding an impressive 13.7% ...

How data-driven optimisation can improve brand profitability

The business landscape of the 2020s is filled with uncertainty. With the constant changes in the business climate, ...