eCommerce Industry Insights

Trends, advice & opinions

The cash opportunity for retailers – reclaim 40% of wasted ad spend

Retailers are right to be nervous about the months ahead. UK inflation has risen to 9.4% as of ...
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profit margin increase

Profit margin improvements in an inflationary environment

Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on ...
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Spend more Wisely – With a PPC Agency or Without

The mandatory rollout of Performance Max campaigns (PMC) has placed online retailers in a tight spot over a ...

How Does Upp Help Retailers Maximise Revenue Potential in an Inflationary Environment?

The inflationary environment Inflation is surging and there is a risk of recession and 10% inflation with fuel ...

eBook: A Blueprint to Next Level Google Shopping and Performance Max Management

Upp Is Automating Google Shopping and Performance Max Management and Growth The most enduring avenue through which online ...
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The Performance Gaps of Performance Max

Performance Max unifies the consumer experience of Google Ads, but even this upcoming rollout leaves quite a lot ...
Streamlines Google Shopping Processes

How Upp Unlocks Hidden Opportunities in your Google Shopping and Performance Max

Performance Max Campaigns are going to replace Google Smart Shopping completely by the end of Q3 2022. This ...