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Have you ever questioned how much of your inventory Google is promoting? It’s frustratingly hard to work out, right? That’s why in this article we’re going to lift the lid about what is the typical % of inventory Google promotes, and more importantly, why that is. First of all, let’s talk about attribution models Improving…

“No thanks, we’ve already got a digital agency managing our Google Shopping!” We hear that one a lot. Instead, ask yourself, “is my digital agency maximising the performance of our Google Shopping?”. We suspect the answer to this question might be a mix between, “not sure”, and “yea, we’re happy enough with the results”. But…