Success with Performance Max – Essential Reading

Gain a Competitive Edge During your Performance Max Upgrade We will walk you through applying the same strategies e-commerce companies have already used to successfully navigate the upgrade & take control of campaign performance. Download our Free Guide to Discover: 5 myths regarding Performance Max 4 little-known secrets to effective Google Shopping How AI leads…

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Maximise your revenue potential during low seasons too

Predictable demand patterns and buying trends It is quite clear the buying and demand pattern of certain products is based on seasonality.  We took a deeper dive on this in one sector where the trend is quite predictable: toys.  Firstly, we analyzed data from Google Shopping trends, looking at Toys as a search term. The…

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Profit margin improvements in an inflationary environment

profit margin increase

Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on consumers, with the British Retail Consortium showing like-for-like sales in May 2022 declining 1.5% year on year. In our previous blog, we looked in some detail at the inflationary environment and key things retailers are already doing. …

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