ROI
The cash opportunity for retailers – reclaim 40% of wasted ad spend
Retailers are right to be nervous about the months ahead. UK inflation has risen to 9.4% as of July this year, and prices continue to increase at the fastest rate for 40 years. After a strong period of online retail growth during the pandemic, many will be concerned whether they can sustain current operations and…
Read MoreSuccess with Performance Max – Essential Reading
Gain a Competitive Edge During your Performance Max Upgrade We will walk you through applying the same strategies e-commerce companies have already used to successfully navigate the upgrade & take control of campaign performance. Download our Free Guide to Discover: 5 myths regarding Performance Max 4 little-known secrets to effective Google Shopping How AI leads…
Read MoreE-Commerce market conditions normalise after the COVID-19 demand spike
Retail sectors are normalising after the COVID-19 demand spike E-Commerce jumped 55% during Covid and the trend of online shopping is here to stay however it doesn’t mean the growth can be sustained or stay at its peak. As consumers look to spend more time on the high street, and enjoy activities outside of the…
Read MoreMaximise your revenue potential during low seasons too
Predictable demand patterns and buying trends It is quite clear the buying and demand pattern of certain products is based on seasonality. We took a deeper dive on this in one sector where the trend is quite predictable: toys. Firstly, we analyzed data from Google Shopping trends, looking at Toys as a search term. The…
Read MoreProfit margin improvements in an inflationary environment
Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on consumers, with the British Retail Consortium showing like-for-like sales in May 2022 declining 1.5% year on year. In our previous blog, we looked in some detail at the inflationary environment and key things retailers are already doing. …
Read MoreeBook: A Blueprint to Next Level Google Shopping and Performance Max Management
Upp Is Automating Google Shopping and Performance Max Management and Growth The most enduring avenue through which online retailers have been able to address this growing demand and compete in the online marketplace is through Google Shopping. The platform takes the wide-ranging reach of its search engine — which ranks amongst the top digital marketing…
Read MoreA Guide for Retailers: Essential Marketing Metrics for Google Shopping and How to Use Them
Every Google retailer is operating in a black box where Google Shopping has limited access to your business data. There is automation happening that isn’t aligned with your business goals but thanks to this disconnect, retailers experience a limited capacity to influence their Google Shopping campaigns inline with wider business goals and metrics. It will…
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