ROAS
The cash opportunity for retailers – reclaim 40% of wasted ad spend
Retailers are right to be nervous about the months ahead. UK inflation has risen to 9.4% as of July this year, and prices continue to increase at the fastest rate for 40 years. After a strong period of online retail growth during the pandemic, many will be concerned whether they can sustain current operations and…
Read MoreSuccess with Performance Max – Essential Reading
Gain a Competitive Edge During your Performance Max Upgrade We will walk you through applying the same strategies e-commerce companies have already used to successfully navigate the upgrade & take control of campaign performance. Download our Free Guide to Discover: 5 myths regarding Performance Max 4 little-known secrets to effective Google Shopping How AI leads…
Read MoreBombinate Case Study
Bombinate is a curated marketplace connecting people to makers and the planet through quality pieces and authentic stories. It has built a home for some of the finest craftsmanship brands in the world, celebrating their talent and making them available to discerning consumers who demand more from the products they use every day –…
Read MoreE-Commerce market conditions normalise after the COVID-19 demand spike
Retail sectors are normalising after the COVID-19 demand spike E-Commerce jumped 55% during Covid and the trend of online shopping is here to stay however it doesn’t mean the growth can be sustained or stay at its peak. As consumers look to spend more time on the high street, and enjoy activities outside of the…
Read MoreMaximise your revenue potential during low seasons too
Predictable demand patterns and buying trends It is quite clear the buying and demand pattern of certain products is based on seasonality. We took a deeper dive on this in one sector where the trend is quite predictable: toys. Firstly, we analyzed data from Google Shopping trends, looking at Toys as a search term. The…
Read MoreProfit margin improvements in an inflationary environment
Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on consumers, with the British Retail Consortium showing like-for-like sales in May 2022 declining 1.5% year on year. In our previous blog, we looked in some detail at the inflationary environment and key things retailers are already doing. …
Read MoreeBook: A Blueprint to Next Level Google Shopping and Performance Max Management
Upp Is Automating Google Shopping and Performance Max Management and Growth The most enduring avenue through which online retailers have been able to address this growing demand and compete in the online marketplace is through Google Shopping. The platform takes the wide-ranging reach of its search engine — which ranks amongst the top digital marketing…
Read MoreCharles Tyrwhitt Case Study
Founded in 1986, Charles Tyrwhitt has been committed to making great products that last, at unbeatable value for money, with exemplary customer service, a pinch of British charm and a commitment to do things properly and responsibly. It has become a global brand, delighting customers from their flagship store on London’s famous Jermyn Street,…
Read MoreNordgreen Case Study
Nordgreen’s story began in 2017, with Nordgreen’s partners Pascar Sivam and Vasilij Brandt building a brand that is actionable toward sustainable practices while creating an aesthetically pleasing, and functional collection of designer timepieces. Nordgreen envisioned its collection with award-winning Chief Designer Jakob Wagner, who earned his acclaim by designing for Bang & Olufsen, Hay, B&B…
Read MorePoundshop Case Study
Poundshop.com is the largest UK online pound shop founded by the ex-CEO and CFO of the infamous Poundland. Similar to many online Food & Beverage retailers during various lockdowns of 2020, Poundshop too received significant demand for their services. However, whilst there was a huge demand, in 2021 Poundshop identified that with their fast turnover…
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