Excess Inventory – Mitigate the Impact and Move Forwards

Most brands and retailers will have dealt with overstock inventory before – but today businesses across the globe are warning of “excessive inventory” that is already beginning to dampen the considerable surge in profits seen by many.  At worst, dead stock will need to be disposed of at an additional cost.  At best, excess inventory…

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The Performance Gaps of Performance Max

Google Building

Performance Max unifies the consumer experience of Google Ads, but even this upcoming rollout leaves quite a lot to be desired. Apprehension amongst the online retailer space of this mandatory ‘upgrade’ is palpable. The general market view of Performance Max campaigns has not been very positive so far, further fuelling concerns. However, there is no…

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Nordgreen Case Study

Nordgreen-Copenhagen-watches

Nordgreen’s story began in 2017, with Nordgreen’s partners Pascar Sivam and Vasilij Brandt building a brand that is actionable toward sustainable practices while creating an aesthetically pleasing, and functional collection of designer timepieces. Nordgreen envisioned its collection with award-winning Chief Designer Jakob Wagner, who earned his acclaim by designing for Bang & Olufsen, Hay, B&B…

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4 Outcomes Upp Can Help You Achieve

4 outcomes Upp can help you achieve

To grow your online retail business and achieve the best revenue and profit possible, it’s crucial to ensure your marketing strategy is aligned with your business goals. The real stumbling block to getting this right is failing to break down the granular outcomes you need to achieve your overarching objectives. A platform like Upp is…

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How retailers can enhance their online performance in 3 steps

More people are shopping from their homes than ever before (in fact, some for the first time). Needless to say, it’s highlighted the importance of being online as a retailer, especially for those who have never prioritised it before. That means retailers need to enhance their online performance in the right ways, with a focus…

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4 tips for retailers competing in the new digital landscape

2019 was very much the year of the digital native retailer, with digital-first companies holding an impressive 13.7% of retail sales worldwide, a success that’s led to predictions they’ll open as many as 850 brick-and-mortar stores in the next five years. Although these plans may be on hold for the time being, there’s no doubt…

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The Best Ecommerce Shopping Platforms in 2021

There are more than 120 different shopping platforms on the market today. Each provides different benefits and are suitable for a specific type of business. As such, it can be difficult to find the right ecommerce software for your company. You also need to think about your budget, the features you need and the abilities…

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