What Does Performance Max Mean For Retailers?

Performance max

While Google Shopping plays a fundamental role in the operations of all online retailers, it can be difficult to maintain and optimise the results it provides. As such, it ultimately delivers limited campaign success. Google themselves recognised these limits and attempted to upgrade with the introduction of Smart Shopping, which still uses solely Google data,…

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5 common retail mistakes to avoid online

2020 has been a disruptive year in retail, to say the least. Customers are now shopping online more than ever (because they have to — at least until the provisional date of 15th June) and online sales are up 12.5% YoY in the UK. Some are speculating that this is the new normal for some…

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The Best Ecommerce Shopping Platforms in 2021

There are more than 120 different shopping platforms on the market today. Each provides different benefits and are suitable for a specific type of business. As such, it can be difficult to find the right ecommerce software for your company. You also need to think about your budget, the features you need and the abilities…

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Top 10 product information management platforms in 2021

For a lot of fashion and retail brands, ecommerce has become the main form of commerce. That means more competition and complexity. As ecommerce has matured, the need to be on many different channels, optimise product listings and develop creative ecommerce campaigns has magnified. It is now no longer good enough to simply have your…

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Your Google Shopping Product Listing Checklist

Google Shopping is a dominant force in ecommerce. Shopping ads now drive 79% of device ad spend and account for 87.9% of the clicks. If you want to compete online, you need to be on Google Shopping. Especially in the fast-paced world of fashion and retail brands. But beating the competition and delivering a high…

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The best examples of ecommerce product listing page design

You aren’t in the game if you aren’t online. With over 51% of UK customers now selecting online shopping as their preferred method, it has become essential for retailers and fashion brands to have a strong online presence. At the heart of your ecommerce presence are your product listings. It is essential to have fully…

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6 easy steps to optimise your Google Shopping feed

The task of learning how to optimise your Google shopping campaigns starts with your Google Shopping feed. A Google Shopping feed is just a stream of product data that is sent to Google. This data is used to generate ads for products when relevant keywords are searched and the bid is enough for the ad…

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Reduce your Google Shopping CPA with intelligent product data

Search engines are a vital component of any online retailer’s success. 89% of all online customers use a search engine as the first step of the buying process. Unsurprisingly, Google is trying to ensure it retains its dominance in shopping search. To that end, it has been delivering dramatic improvements to Google Shopping. These ads…

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