Success with Performance Max – Essential Reading

Gain a Competitive Edge During your Performance Max Upgrade We will walk you through applying the same strategies e-commerce companies have already used to successfully navigate the upgrade & take control of campaign performance. Download our Free Guide to Discover: 5 myths regarding Performance Max 4 little-known secrets to effective Google Shopping How AI leads…

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Using Performance Max to boost your business

Google is constantly upgrading — and it’s time for you to make your move to stay on point and achieve your targets: Google’s Smart Shopping upgrade to Performance Max has begun and if driven effectively, will make your campaigns more efficient and effective. However, ignoring or mismanaging this upgrade will equally result in a drop…

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Profit margin improvements in an inflationary environment

profit margin increase

Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on consumers, with the British Retail Consortium showing like-for-like sales in May 2022 declining 1.5% year on year. In our previous blog, we looked in some detail at the inflationary environment and key things retailers are already doing. …

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Spend more Wisely – With a PPC Agency or Without

Person with head in hands

The mandatory rollout of Performance Max campaigns (PMC) has placed online retailers in a tight spot over a perceived loss of control over their Google Shopping campaigns. To rectify this unease, many are considering taking up third-party solutions or placing all their bets on their PPC agency or team. There is however a better way…

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The Performance Gaps of Performance Max

Google Building

Performance Max unifies the consumer experience of Google Ads, but even this upcoming rollout leaves quite a lot to be desired. Apprehension amongst the online retailer space of this mandatory ‘upgrade’ is palpable. The general market view of Performance Max campaigns has not been very positive so far, further fuelling concerns. However, there is no…

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What Does Performance Max Mean For Retailers?

Performance max

While Google Shopping plays a fundamental role in the operations of all online retailers, it can be difficult to maintain and optimise the results it provides. As such, it ultimately delivers limited campaign success. Google themselves recognised these limits and attempted to upgrade with the introduction of Smart Shopping, which still uses solely Google data,…

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