Excess Inventory – Mitigate the Impact and Move Forwards

Most brands and retailers will have dealt with overstock inventory before – but today businesses across the globe are warning of “excessive inventory” that is already beginning to dampen the considerable surge in profits seen by many.  At worst, dead stock will need to be disposed of at an additional cost.  At best, excess inventory…

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Success with Performance Max – Essential Reading

Gain a Competitive Edge During your Performance Max Upgrade We will walk you through applying the same strategies e-commerce companies have already used to successfully navigate the upgrade & take control of campaign performance. Download our Free Guide to Discover: 5 myths regarding Performance Max 4 little-known secrets to effective Google Shopping How AI leads…

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Using Performance Max to boost your business

Google is constantly upgrading — and it’s time for you to make your move to stay on point and achieve your targets: Google’s Smart Shopping upgrade to Performance Max has begun and if driven effectively, will make your campaigns more efficient and effective. However, ignoring or mismanaging this upgrade will equally result in a drop…

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Equus Case Study

Equus story begins in January 2013. Co-founders Kim Horton and Steven Wood wanted to spend as much quality time as possible with their horses. What they definitely didn’t want to be doing is spending that time chasing around the country for a particular equine product, running from tack shop to country store, or searching for…

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Bombinate Case Study

  Bombinate is a curated marketplace connecting people to makers and the planet through quality pieces and authentic stories. It has built a home for some of the finest craftsmanship brands in the world, celebrating their talent and making them available to discerning consumers who demand more from the products they use every day –…

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Maximise your revenue potential during low seasons too

Predictable demand patterns and buying trends It is quite clear the buying and demand pattern of certain products is based on seasonality.  We took a deeper dive on this in one sector where the trend is quite predictable: toys.  Firstly, we analyzed data from Google Shopping trends, looking at Toys as a search term. The…

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Profit margin improvements in an inflationary environment

profit margin increase

Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on consumers, with the British Retail Consortium showing like-for-like sales in May 2022 declining 1.5% year on year. In our previous blog, we looked in some detail at the inflationary environment and key things retailers are already doing. …

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Spend more Wisely – With a PPC Agency or Without

Person with head in hands

The mandatory rollout of Performance Max campaigns (PMC) has placed online retailers in a tight spot over a perceived loss of control over their Google Shopping campaigns. To rectify this unease, many are considering taking up third-party solutions or placing all their bets on their PPC agency or team. There is however a better way…

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