Artificial Intelligence
The cash opportunity for retailers – reclaim 40% of wasted ad spend
Retailers are right to be nervous about the months ahead. UK inflation has risen to 9.4% as of July this year, and prices continue to increase at the fastest rate for 40 years. After a strong period of online retail growth during the pandemic, many will be concerned whether they can sustain current operations and…
Read MoreHow Does Upp Help Retailers Maximise Revenue Potential in an Inflationary Environment?
The inflationary environment Inflation is surging and there is a risk of recession and 10% inflation with fuel bills increased by 54% in April 2022 and are expected to further increase by 40% in October 2022. More than a fifth of Britons struggling as grocery price inflation hits a 13-year high. Consumers are really feeling…
Read MoreeBook: A Blueprint to Next Level Google Shopping and Performance Max Management
Upp Is Automating Google Shopping and Performance Max Management and Growth The most enduring avenue through which online retailers have been able to address this growing demand and compete in the online marketplace is through Google Shopping. The platform takes the wide-ranging reach of its search engine — which ranks amongst the top digital marketing…
Read MoreHow Upp Unlocks Hidden Opportunities in your Google Shopping and Performance Max
Performance Max Campaigns are going to replace Google Smart Shopping completely by the end of Q3 2022. This mandatory upgrade brings in next-generation technology to help online retailers hit their sales goals even in a saturated market. This new rollout has caused much stir among online retailers as many are worried about the perceived loss…
Read MoreHow Upp Uses AI to Drive Your Google Shopping and Performance Max Engagement
Though Google Shopping is essential and valuable to the ecommerce world, online retailers miss out on visibility and the generation of critical data insights. Online retailers have long since recognised the need to employ third parties to fill these critical gaps, whether they be tools, agencies, or a combination of both. But these solutions are…
Read MoreCharles Tyrwhitt Case Study
Founded in 1986, Charles Tyrwhitt has been committed to making great products that last, at unbeatable value for money, with exemplary customer service, a pinch of British charm and a commitment to do things properly and responsibly. It has become a global brand, delighting customers from their flagship store on London’s famous Jermyn Street,…
Read MoreUpp vs. Google Shopping Agency Services
Google Shopping has transformed the online retail industry and connected products with customers like never before. However, and in spite of advances like Google Smart Shopping (GSS), it remains unwieldy and its complexities leave online retailers facing a choice: Upload your product feed into GSS and trust in automation. Dedicate resources to adopting a more…
Read MoreWhat Does Performance Max Mean For Retailers?
While Google Shopping plays a fundamental role in the operations of all online retailers, it can be difficult to maintain and optimise the results it provides. As such, it ultimately delivers limited campaign success. Google themselves recognised these limits and attempted to upgrade with the introduction of Smart Shopping, which still uses solely Google data,…
Read MoreHow AI Can Supercharge Your Google Shopping Management in 2022
The online world can be a rewarding yet somewhat overwhelming platform for any retailer looking to both grow and survive. You have the benefit of being part of a constantly evolving landscape, with around 70% of Brits preferring to shop online, a number that’s higher than ever before.1 But the problem with a constantly evolving…
Read MorePoundshop Case Study
Poundshop.com is the largest UK online pound shop founded by the ex-CEO and CFO of the infamous Poundland. Similar to many online Food & Beverage retailers during various lockdowns of 2020, Poundshop too received significant demand for their services. However, whilst there was a huge demand, in 2021 Poundshop identified that with their fast turnover…
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