Posts by Thuan Bui
Excess Inventory – Mitigate the Impact and Move Forwards
Most brands and retailers will have dealt with overstock inventory before – but today businesses across the globe are warning of “excessive inventory” that is already beginning to dampen the considerable surge in profits seen by many. At worst, dead stock will need to be disposed of at an additional cost. At best, excess inventory…
Read MoreSuccess with Performance Max – Essential Reading
Gain a Competitive Edge During your Performance Max Upgrade We will walk you through applying the same strategies e-commerce companies have already used to successfully navigate the upgrade & take control of campaign performance. Download our Free Guide to Discover: 5 myths regarding Performance Max 4 little-known secrets to effective Google Shopping How AI leads…
Read MoreUsing Performance Max to boost your business
Google is constantly upgrading — and it’s time for you to make your move to stay on point and achieve your targets: Google’s Smart Shopping upgrade to Performance Max has begun and if driven effectively, will make your campaigns more efficient and effective. However, ignoring or mismanaging this upgrade will equally result in a drop…
Read MoreEquus Case Study
Equus story begins in January 2013. Co-founders Kim Horton and Steven Wood wanted to spend as much quality time as possible with their horses. What they definitely didn’t want to be doing is spending that time chasing around the country for a particular equine product, running from tack shop to country store, or searching for…
Read MoreBombinate Case Study
Bombinate is a curated marketplace connecting people to makers and the planet through quality pieces and authentic stories. It has built a home for some of the finest craftsmanship brands in the world, celebrating their talent and making them available to discerning consumers who demand more from the products they use every day –…
Read MoreE-Commerce market conditions normalise after the COVID-19 demand spike
Retail sectors are normalising after the COVID-19 demand spike E-Commerce jumped 55% during Covid and the trend of online shopping is here to stay however it doesn’t mean the growth can be sustained or stay at its peak. As consumers look to spend more time on the high street, and enjoy activities outside of the…
Read MoreMaximise your revenue potential during low seasons too
Predictable demand patterns and buying trends It is quite clear the buying and demand pattern of certain products is based on seasonality. We took a deeper dive on this in one sector where the trend is quite predictable: toys. Firstly, we analyzed data from Google Shopping trends, looking at Toys as a search term. The…
Read MoreProfit margin improvements in an inflationary environment
Sustained inflationary pressures Online retailers and brands are under immense pressure due to the impact of inflation on consumers, with the British Retail Consortium showing like-for-like sales in May 2022 declining 1.5% year on year. In our previous blog, we looked in some detail at the inflationary environment and key things retailers are already doing. …
Read MoreSpend more Wisely – With a PPC Agency or Without
The mandatory rollout of Performance Max campaigns (PMC) has placed online retailers in a tight spot over a perceived loss of control over their Google Shopping campaigns. To rectify this unease, many are considering taking up third-party solutions or placing all their bets on their PPC agency or team. There is however a better way…
Read MoreHow Does Upp Help Retailers Maximise Revenue Potential in an Inflationary Environment?
The inflationary environment Inflation is surging and there is a risk of recession and 10% inflation with fuel bills increased by 54% in April 2022 and are expected to further increase by 40% in October 2022. More than a fifth of Britons struggling as grocery price inflation hits a 13-year high. Consumers are really feeling…
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